As Concert Tickets Become Out of Reach for Most Canadians, Live Music Fans Find Their Robin Hood in Coors Light®
2024年6月17日 - 10:00PM
This summer, Coors Light, the chill choice for life’s most
refreshing moments, is setting out to
Fix
Tixflation by helping address the inaccessible and often
unaffordable concert ticket resale market. Starting on World Music
Day (June 21, 2024), Coors Light will rescue overpriced and
in-demand concert tickets from verified resellers and put them back
into the hands of Canadian music lovers coast to coast.
According to a Maru Public Opinion survey on behalf of Coors
Light, 3 out of 4 Canadians 19+** agree it’s harder than ever to
get concert tickets, while 60 per cent believe they can’t even
afford to see their favourite artists perform. As more tickets hit
an opportunistic resale market, 71 per cent of those Canadians over
19 have revealed they don’t even want to consider buying from
resellers or reselling platforms, increasing the stakes for a small
pool of regularly released tickets.
Music is the universal language of chill, but trying to get
tickets to see your favourite artist live in concert has become
anything but. As demand for live music experiences increases, the
highly competitive resale market leaves concert tickets out of
reach for many Canadian music fans. We’re seeing tickets marked up
by more than double the original price–158 per cent on
average1–leaving Canadians priced out and locked out of seeing
their favourite artists live.
“I think we can all agree, there is nothing quite like the
transcendent experience of live music, but unfortunately, it’s
become an inaccessible and unaffordable experience for so many
Canadians,” said Leslie Malcolm, Vice President Marketing,
Canada, Molson Coors Beverage Company. “As the brand known
for celebrating those who make the chill choice to embrace the
moment, it doesn’t sit right with us that experiencing the
universal language of chill – music – has become so out of reach.
With the Fix Tixflation campaign and our wider emphasis on music
this summer, we’re excited to help Canadians access the artists
they love and embrace unforgettable moments of chill to make this
summer one to remember.”
Beginning June 21 at 9:00 a.m. EDT, Coors Light will give
Canadians a chance to score a pair of tickets to some of the most
highly anticipated summer concerts, including The Rolling Stones,
Niall Horan, Missy Elliott, P!nk, and more. Throughout the summer,
the Fix Tixflation website will unlock, giving eligible Canadians
of legal drinking age 72 hours to enter for a chance* at tickets.
To stay up to date with the schedule and for more information on
Fix Tixflation, visit fixtixflation.ca.
*Must be legal drinking age. No purchase is necessary. Prize
does not include transportation or accommodation. Mathematical
skill-testing question applies. For full contest details, visit
fixtixflation.ca.
About Molson Coors Beverage CompanyFor more
than two centuries, Molson Coors has brewed beverages that unite
people for all life's moments. From Coors Light, Miller Lite,
Molson Canadian, Carling, Madrí Excepcional and Staropramen to
Coors Original, Blue Moon Belgian White, Leinenkugel's Summer
Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked
Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more,
Molson Coors produces some of the most beloved and iconic brands in
the beverage industry. While the company's history is rooted in
beer, Molson Coors offers a modern portfolio that expands beyond
the beer aisle with energy drinks, bottled spirits, ready-to-drink
cocktails, cider and more. To learn more about Molson Coors
Beverage Company, visit molsoncoors.com.
Survey Methodology This Maru Public Opinion
survey conducted on behalf of Coors Light was undertaken by the
sample and data collection experts at Maru/Blue. 1,520 randomly
selected Canadian adults who are 19+** years old and a Maru Voice
Canada online panelists were surveyed from May 24th to May 27th
2024. The results of this study have been weighted by education,
age, gender and region (and in Quebec, language) to match the
population, according to Census data. This is to ensure the sample
is representative of the entire adult population of Canada. For
comparison purposes, a probability sample of this size has an
estimated margin of error (which measures sampling variability) of
+/- 2.5%, 19 times out of 20. Discrepancies in or between totals
when compared to the data tables are due to rounding.
For more information, contact:Tiffany
LuongMolson Coorstiffany.luong@molsoncoors.com
Olivia LazazzeraCitizen
Relationsolivia.lazazzera@citizenrelations.com
1 “Concert ticket promoters are leaving money on the table.”
Smart Pricer,
smart-pricer.com/concert-ticket-promoters-are-leaving-money-on-the-table
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7a6d3ad9-7a78-41c4-8ec7-461615567592
A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/70a83e23-9703-4787-86a8-9ca4546c1a13