Cognitiv Partners With Adform to Offer ContextGPT™ to European Advertisers for the First Time
2024年6月17日 - 5:00PM
Cognitiv, the leading provider of deep learning AI for marketers,
today announced an exclusive partnership with Adform, the most
powerful and safe media buying platform built for game changers, to
exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual
targeting across the major European languages. This is the first
time that GPT AI based contextual targeting is available to digital
advertisers in Europe. PubMatic is the chosen SSP providing
inventory access in the deal through their “Connect” solution.
Digital advertisers in
Europe will benefit from the incredible precision and nuance that
AI brings to contextual targeting compared to conventional
approaches. ContextGPT uses large language models (LLMs) to “read”
all of the content on a page in a way that no traditional keyword
technology can do, giving buyers access to targeted context at
scale. Supported European languages will include English (UK),
German, French, Spanish, Italian, Dutch, Portuguese, Swedish,
Danish, Norwegian and Finnish.
With ContextGPT, brands are able to move beyond simple keyword
targeting and into the world of expressive natural language
targeting through AI prompts. These AI prompts, which can be
written in any language and produce highly specialized contextual
segments, continuously fine tune campaigns over time. More
impressively, AI prompts can match content across languages -- a
French prompt can be used to find URLs with German content. Adform
buyers will be able to access it with standard or custom contextual
segments.
“AI holds huge potential
for marketers, and we’re set for a wave of innovation in the
sector. Cognitiv’s ContextGPT product is next-generation AI
contextual targeting and we’re thrilled to bring this solution to
our European customers. We know how precise and local brands need
to be to drive performance. With Cognitiv´s solution, they will be
able to harness AI to deliver incredible accuracy and nuance, while
still achieving scale, across languages” said Oliver Whitten, COO
at Adform.
“Cognitiv is reinventing
contextual targeting with the latest LLMs, and advertisers are
benefiting from better performance without sacrificing scale. Our
partnership with Adform enables brands to tap into the latest in AI
media buying technology across the major languages in Europe,
dramatically enhancing their current contextual capabilities,” said
Jeremy Fain, Co-Founder and CEO at Cognitiv.
About
AdformAdform is the most powerful and safe media buying
platform in the world. With a 20+ year history of delivering
service excellence and forward-looking technology, Adform enables
major brands, agencies, and publishers to create, buy, and sell
digital advertising globally. Having pushed the boundaries through
augmented intelligence and an industry-leading identity solution,
Adform has consistently changed the game for digital
advertisers.
About
CognitivCognitiv is the first Deep Learning Advertising
Platform. Leveraging cutting-edge technology and data science since
2015 to more accurately predict consumer behavior and understand
nuance, Cognitiv enables brands to connect with their customers in
more precise, relevant, impactful moments at scale. Cognitiv
activates as a Dynamic Deal run through the DSP of your choice, as
a managed service DSP, or through our industry-first ContextGPT
product. Cognitiv is on a mission to bring intelligence to
advertising.
Media Contact:Aimee
Milleraimee@broadsheetcomms.com