CORRECTING and REPLACING Liby Master Fragrance from China Unlocks Premium Fragrance Market in Grasse
2024年6月16日 - 6:32PM
ビジネスワイヤ(英語)
Please replace the release dated June 12, 2024 with the
following corrected version due to multiple revisions.
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the full release here:
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Liby Master Fragrance made its debut in
Grasse (Photo: Business Wire)
The updated release reads:
LIBY MASTER FRAGRANCE FROM CHINA UNLOCKS PREMIUM FRAGRANCE
MARKET IN GRASSE
In May 2024, the Liby Master Fragrance was officially unveiled
in Grasse. The quaint town of Grasse in southern France welcomed
its annual Rose Festival.
Graced with a unique climate and geographical conditions, the
roses of Grasse exude an exceptionally fragrant and lush aroma,
making it a core territory for perfume research and production for
centuries, earning it the prestigious title of "Perfume Capital of
the World."
This year's Rose Festival witnessed the presence of a Chinese
household care brand at the Grasse Congress Palace - Liby Science
and Technology showcased its premium product, "Liby Master
Fragrance," in an exhibition titled "Fragrance Journey to Grasse
France." The event piqued the interest of numerous perfume
connoisseurs and enthusiasts.
"The Latest Masterpiece in Grasse's Fragrance
History"
The fragrance sampling area proved to be the most popular
attraction for this exhibition. Positioned as "created by French
perfumery masters," Liby Master Fragrance was created by a
world-class master perfumer from Givaudan. As the creator of many
iconic perfumes, the perfumer drew inspiration from the dreamlike
aroma of Grasse's roses, replicating a perfume-grade quality in
Liby Master Fragrance laundry detergent, hailed as the latest
masterpiece in Grasse's fragrance history. "It's a pleasant
fragrance," commented Sway, the perfume connoisseur present.
The Grasse rose, which "blooms for only one month a year, with
each stem bearing a single flower," boasts a rich and lingering
aroma, making it a coveted ingredient chosen by renowned luxury
brands like Chanel, YSL, and Dior. A Liby representative stated
that the exhibition paid homage to the source of inspiration for
Liby Master Fragrance and aimed to introduce more consumers to the
preciousness and allure of the Grasse rose. As reported, Liby has
recently forged a deep collaboration with its long-standing
partners, the international fragrance giants Givaudan and
Firmenich, to jointly establish a ‘Master Fragrance Inspiration
Workshop,’ exploring more fragrance varieties in the future.
Grasse Rose Stirs Up China's Scented Household Care
Market
Industry estimates suggest that the global fragrance market will
range between $57 billion and $61 billion this year and is
projected to exceed $79.296 billion by 2027, exhibiting continuous
market expansion. Among these, China's massive growth potential is
widely anticipated. Reports indicate that China's fragrance
industry will experience a staggering compound annual growth rate
of 21.78% from 2021 to 2026, becoming a major growth driver for the
global fragrance market.
In the backdrop of China's accelerating "Smell Economy"
awakening, Liby, as a household care giant in China, astutely
seized this opportunity by introducing the Liby Master Fragrance,
which has gained widespread recognition from Chinese consumers
seeking refined living experiences due to its perfume-grade
quality. As an innovative company established 30 years ago, Liby
continues to lead in the burgeoning fragrance market. Since 2022,
Liby Master Fragrance, conveying a brand philosophy of fashion,
elegance, and sophistication, has garnered significant
recommendations from world-renowned fashion magazines like Vogue,
Harper's Bazaar, Marie Claire, and COSMO, making it the Chinese
household care brand with the most endorsements from top global
fashion publications. In 2023 alone, Liby Master Fragrance achieved
sales exceeding CNY2 billion (approximately €255 million), ranking
as the absolute market leader in China's similar product category
and winning the hearts of female consumers across all age
groups.
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version on businesswire.com: https://www.businesswire.com/news/home/20240607090059/en/
Gu Guanyue gugy@liby.com.cn