TransNusa's International Route Growth Strategy a Success
2024年6月10日 - 4:00PM
JCN Newswire
TransNusa made headlines when the airline with just two airbus
A320 and one Comac ARJ21-700 introduced its first international
route from Jakarta to Kuala Lumpur on April 14, 2023.
The airline, which had to close it business operation in September
2020 due to impact of the Covid-19 pandemic on the aviation
industry, started operations again after injection of new
shareholders and management team in October 2022.
Within 6 months, the airline introduced its first international
route between Jakarta and Kuala Lumpur.
TransNusa Group Chief Executive Officer, Datuk Bernard Francis
said, "The international growth strategy combined with our domestic
business operations' approach has proven to be successful as we
have reached our international Key Performance Indicator (KPI) for
passengers in our first year of operations for our Jakarta-Kuala
Lumpur route. Our main KPI is based on our On-Time Performance
(OTP).
"When we re-launched TransNusa, we started from the bottom again.
We had no aircraft or roadmap to follow. Everything was new because
the pandemic had broken the aviation business operations
boundaries. We re-created and customised our business operations
and strategy model based on the post-pandemic scenario," Datuk
Bernard added.
"As such, for us, the success of our first international
Jakarta-Kuala Lumpur route is a milestone and brings us great
satisfaction. In the past 12 months, we have assisted in providing
our services to more than 200,000 passengers and we have also
maintained our three times a day frequency. In addition, as per our
KPI for passengers, we have also maintained our On-Time Performance
(OTP) of 94 percent," he said, explaining that airline OTP is
defined as an aircraft arrival at the gate under 15 minutes of the
scheduled arrival time.
On why TransNusa could not achieve a 100 per cent OTP, Datuk
Bernard said there were unavoidable circumstances that delayed a
number of TransNusa flights.
"Our delays were consequential and unavoidable such as weather
patterns and airport disruptions as well as heavy traffic. There
were times when our flight was delayed because we could land due to
bad weather or heavy traffic," Datuk Bernard elaborated.
"We understand that OTP is one of the most important factors for
passengers in deciding their choice of airline. Respecting
passengers time is high on our list of deliverables and to showcase
our commitment towards our passengers, we have specific aircrafts
dedicated to fly this route."
After launching its first international route between Jakarta and
Kuala Lumpur, TransNusa launched three more new international
routes by the end of last year. TransNusa's aggressive
international growth strategy combined with its domestic business
operations approach has enabled the airline to be the fastest
growing airline in South East Asia.
In 2024, the airline does not only celebrate the first year of its
operations in Kuala Lumpur but it will also be celebrating first
year of operations in three other international locations that is
Johor, Malaysia, Singapore and Guangzhou, China.
Since its re-launch, TransNusa became the first in the world to
commission a Comac ARJ21-700 and TransNusa became the second
airline in Indonesia to launch a Jakarta-Guangzhou route on
November 16, last year.
On the domestic front, TransNusa, in keeping with its new player,
new rules character, became the first in the world to offer direct
flights between two world legendary destinations, which is Bali and
Manado. This domestic route was launched in April, this year.
Media Contact
Trina Thomas Raj
Mobile: +6012 4992672
E-mail: trina@myqaseh.org
About TransNusa
TransNusa Airline, is a Premium Service Carrier. After the
take-over, in February 2024, the airline rebranded itself from
being a Low-Cost Carrier to a Premium Service Carrier in line with
its upgraded aircrafts that offers better comfort as well as based
on the flexibility and quality of the services offered.
TransNusa, which received its AOC certification on 9th September
2022, launch its first three A320 operations on 6th October, 14th
October and 12th December, 2022. The airline, which became the
first outside of China to utilise Comac, received its first ARJ21
on 22nd December, 2022. In 2023, TransNusa introduced a new
business model making it the first Premium Service Carrier in the
Asia Pacific region. TransNusa introduced its first international
flight on 14th April, 2023. The airline is currently based in
Jakarta Soekarno-Hatta International Airport.
On the international front, TransNusa flies to Singapore,
Guangzhou, Kuala Lumpur and Johor. The airline became the second
Indonesian airline to fly to China and the first Indonesian airline
to launch a Premium Service Carrier business model.
Passengers can book their flights on the TransNusa website
(www.transnusa.co.id), through authorized travel agents in
Singapore, Malaysia and Indonesia, or by contacting the airline's
customer service centre at, +62216310888. For the Singaporean
market, passengers can contact TransNusa's General Sales Agent,
Chariot Travels Pte Ltd, at +65 86602719 while for the Malaysian
market, passengers can contact MKM Ticketing Travel & Tours Sdn
Bhd at +60378312581.
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