MILLIONS TUNED IN FROM ACROSS THE WORLD TO SEE
THE LEGENDARY ARTIST'S UNFORGETTABLE PERFORMANCE AHEAD OF THE
BIGGEST GAME IN CLUB FOOTBALL
Selection of imagery from the show
HERE
Watch the UEFA Champions League final Kick Off
Show by Pepsi performance HERE
LONDON, June 1, 2024
/PRNewswire/ -- #PepsiKickOffShow Rock icon Lenny Kravitz delivered an unforgettable
headline performance in London at
this year's UEFA Champions League Final Kick Off Show presented by
Pepsi. The eagerly awaited show, which took place just moments
before the biggest game in European club football, offered those in
the stadium an unforgettable experience.
Marking the eighth time that Pepsi has delivered pre-game
entertainment, the UEFA Champions League final Kick Off Show
presented by Pepsi took place in front of a sold-out Wembley
Stadium crowd ahead of the unmissable clash between Real Madrid and
Borussia Dortmund. Lenny united football and music fans with an
exhilarating performance, featuring an iconic stage, mesmerising
pyrotechnics, and world-class special effects.
Throughout the performance, the multiple GRAMMY-award-winning
artist showcased his renowned stage presence and gave breathtaking
renditions of some of his iconic hits, as well as his latest
release 'Human' from his album, Blue Electric Light, which launched
on 24th May. The show ignited every sense for fans in the stadium
and those tuning around the world. Kravitz's standout performance
was complete with dazzling supporting dance performances, large
metallic sphere inflatables and electric blue flags which were
waved for the duration of the memorable show.
With historically deep roots in sport and music, Pepsi is proud
to present the UEFA Champions League Final Kick Off Show each year
with a momentous music performance that showcases one of the
world's most iconic artists and unites football and music fans
alike through one compelling entertainment spectacle,
and embodies Pepsi's 'Thirsty For More'
global platform
Fans are encouraged to stay in-the-know by following Pepsi on
Instagram, Twitter, and Facebook.
#PEPSIKICKOFFSHOW
FOR MORE INFORMATION,
CONTACT:
kodiak@hopeandglorypr.com
pepsicomediarelations@pepsico.com
About the UEFA Champions League Final Kick Off Show Presented
by Pepsi
Since its inauguration in 2016, Pepsi has brought
live global music talent to the world's most watched annual
sporting event, evolving the UEFA Champions League final into a
truly global entertainment platform. This year's show will be
brought to fans by multi-award-winning singer-songwriter, and
instrumentalist Lenny Kravitz who
will perform tracks from his catalogue, which spans 35 years, and
new songs from his latest twelfth studio album, Blue Electric
Light. Pepsi has a rich heritage in football entertainment and
has long championed the diversity of artists and genres. So, who
better to headline the UEFA Champions League Final Kick Off Show
Presented by Pepsi than Grammy award winner and global superstar
Lenny Kravitz. One of the biggest
rockstars of our generation.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit http://www.pepsico.com, and follow
on X (Twitter), Instagram, Facebook,
and LinkedIn @PepsiCo.
About Lenny
Kravitz
Regarded as one of the preeminent rock
musicians of our time, Lenny Kravitz
has transcended genre, style, race, and class over the course of a
three decade-plus musical career. Revelling in the soul, rock, and
funk influences of the sixties and seventies, the writer, producer,
and multi-instrumentalist has won four GRAMMY® Awards.
Lenny Kravitz was recently
honored with the "Music Icon Award" at the 2024 People's Choice
Awards and was honored with a star on the Hollywood Walk of Fame in
2024. He was additionally recognized by the CFDA with their
"Fashion Icon Award" for his role as not only one of rock's most
esteemed musicians, but also a major fashion influence.
In 2023, Kravitz debuted the anthemic "Road To Freedom," a song
he wrote, performed, and produced specifically for the
much-buzzed-about Netflix film, Rustin. The track, which can be
heard HERE, plays over the film's end title credits. In conjunction
with the release of the song, Kravitz secured a Golden Globe
nomination for "Best Original Song - Motion Picture", a Critics
Choice Award nomination for "Best Song", and the Guild of Music
Supervisors Award nomination for "Best Song Written and/or Recorded
for a Film" for the soul-stirring anthem.
In addition to his eleven albums, which have sold 40 million
worldwide, his creative firm Kravitz Design Inc. touts an
impressive portfolio of noteworthy ventures, including hotel
properties, condominium projects, private residences, and high-end
legendary brands like Rolex, Leica and Dom Perignon. In 2022, he
launched his own ultra-premium spirits brand, Nocheluna Sotol—a
distillate from Chihuahua, Mexico
derived from the sotol plant. Kravitz is the author of Flash, a
book which showcases unique rock photography. His recent memoir,
Let Love Rule, also landed him on The New York
Times' Best Sellers List. Kravitz currently serves as the
brand ambassador and global face for YSL Beauty's Y cologne and is
the global ambassador for luxury watch brand Jaeger-LeCoultre. This
multidimensional artist has also segued into film, appearing as
Cinna in the box-office hits, The Hunger Games and The Hunger
Games: Catching Fire, as well as in the critically acclaimed films
Precious and The Butler.
Lenny Kravitz debuted his highly
anticipated new studio album, Blue Electric Light, on May 24, 2024.
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SOURCE PepsiCo