The Brands latest take on its Effie
award-winning "When It's On, It's On" campaign with creative
partner Havas New York
NEW
YORK, May 24, 2024 /PRNewswire/ - Mike's
Amazing, a Chefler Foods condiment brand, announces its latest
edition of the "When It's On, It's On" campaign. This time, they've
enlisted award-winning actor Jason
Alexander in a series of commercials.
The campaign continues to "right the wrongs" when it comes to
food faux pas and shows Alexander in a diner calling out poor food
choices (who orders tilapia at a diner?) and public displays of
affection. In a nod to his expansive character acting career,
Alexander plays eight different characters, including a teenage
girl, a line order cook, a woman on date, and, of course,
himself.
"I loved that Mike's Amazing came up with the idea of me
portraying all the extraordinary types of people that inhabited my
neighborhood diner growing up," said Alexander. "It was a day of
nostalgia for me, nibbling some pretty great sandwiches with a
bunch of wonderful creatives and crew. Congrats to everybody for
pulling it off."
Founded in 2016, the Mike's Amazing brand is the fastest-growing
condiments brand in the Northeast; and well known amongst sports
fanatics for being the official mayonnaise, mustard and vegetable
oil of the Yankees, Mets, Rangers, Devils, Phillies, Flyers, Red
Sox and Bruins. The brand's embodiment of the spirit of competition
and strong sense of pride in its products became the base and
inspiration for the tone of the creative campaign.
"We're passionate and unrelenting about being the best," said
Michael Leffler, Founder and Chief
Executive Officer of Mike's Amazing/Chefler Foods LLC. "If you're
going to go up against 100-year-old Goliaths in the industry, your
products have to stand up, and your creative has to stand out."
This is the second installment of the brand's Effie
award-winning "When It's, On Its On" campaign which was conceived
in collaboration with creative agency of record Havas New York.
Talent procurement was handled by Official Partner on behalf of the
brand.
"With Mike's Amazing being a challenger brand in the condiments
space, the campaign works to elevate our brand presence and shake
up the industry by showing the brand's unapologetic attitude," said
Michael Kurland, Chief Financial
Officer, of Mike's Amazing/Chefler Foods LLC.
"The Northeast diner is an iconic establishment, filled with
unwritten rules and opinionated customers," said Dan Lucey, co-CEO and CCO, Havas New York.
"Their love for their food isn't about status or class; it's simply
about being the best—a passion that radiates through the entire
Mike's Amazing brand."
The new campaign will launch on May
25 on broadcast, connected TV, and other digital channels,
and includes two spots, the aforementioned "Tilapia," and "Diner
Date."
ABOUT MIKE'S AMAZING
The Mike's Amazing brand of
mayonnaises, vegetable oils, mustards and salad dressings reflect
the obsessive pursuit of perfection of food industry veteran and
Chefler Foods founder, Michael Leffler. Chefler Foods was
established in 2016 with the vision of serving as a purveyor of
top-quality products at affordable prices to both consumers and the
food service industry. Drawing from decades of manufacturing and
packaging experience and utilizing a global network of resources,
Chefler provides a vertically integrated state-of-the-art facility
located in Saddle Brook, NJ, and is passionately committed to
their customers — delivering only the highest quality products with
a level of personal service unmatched in the marketplace. Learn
more at MikesAmazingFoods.com.
ABOUT HAVAS NEW
YORK
Havas New York is one of 60+ full-service
Villages and the North American flagship agency of Havas Creative
Network, a powerful network of creative agencies with the most
modern capabilities and talented people in the business. At Havas
New York, we are a creative company with soul, breaking tradition
in our category to help progressive marketers speak the modern
language of advertising through culture, design, and
technology—creating better, more meaningful brand experiences.
Creatives are creators who deliver work designed to raise
consciousness and inspire conversation in the real world, not the
advertising space. Learn more at our website,
ny.havas.com.
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SOURCE Havas New York