Hotel Okura to add over 500 rooms in Thailand, including Chiang Mai, under expanded partnership with AWC
2024年5月23日 - 1:18PM
ビジネスワイヤ(英語)
Will also launch Chao Phraya River cruises this
December
Hotel Okura Co., Ltd. announced today that it signed a
multiple-property framework agreement on May 17 with Asset World
Corporation (AWC), Thailand’s leading integrated lifestyle real
estate group, to operate a new hotel being developed by AWC in
Chiang Mai by 2028 and several (to be announced) Okura Group luxury
hotels across Thailand by 2030, adding more than 500 rooms in the
country. Separately, the two companies have also agreed that Hotel
Okura will provide hospitality services for cruises to be launched
on the Chao Phraya River starting this December.
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AWC CEO and President Wallapa Traisorat
(center left) and Hotel Okura President Toshihiro Ogita (center
right) at signing ceremony (Graphic: Business Wire)
The hotel, which will be the first Okura-branded hotel to open
in Chiang Mai, will be part of AWC’s Lannatique project, a
commercial development in Chiang Mai’s Chang Klan area. The hotel’s
design will be inspired by a combination of Lanna Dynasty
tapestries from Chiang Mai’s ancient past and modern art from
contemporary Japan, seamlessly blending the art, history and
traditions of both Lanna and Japanese cultures. Guests will also
enjoy services promoting physical and mental well-being, including
a spa, Zen garden and Japanese tea café. The Chiang Mai property is
scheduled to open in 2028 and, together with other projects in key
cities including Bangkok, will expand the Okura Group’s presence in
Thailand to over 2,000 new and existing rooms by 2030.
The two companies have also agreed on a plan for Hotel Okura to
provide hospitality services on “Okura Cruise” river excursions on
the Chao Phraya River in Bangkok, between Asiatique the Riverfront
Destination and Rama VIII Bridge. Beginning this December,
passengers on the cruise ship will enjoy sumptuous meals while
taking in fascinating river scenery, including serene landscapes
dotted with historic landmarks and other distinctive Thai
architecture. The excursion’s mystique will be further enhanced by
the cruise ship’s unique decor inspired by Japanese origami
patterns, including cranes and turtles, both symbols of
longevity.
Hotel Okura aims to expand its global network of hotels in Japan
and other countries and regions to 150 locations by 2030, including
75 outside of Japan, including in Asian countries with attractive
tourism opportunities. In line with this plan, the new agreement
with AWC will enable Hotel Okura to increase its brand awareness in
the promising Thai market. Since the opening of The Okura Prestige
Bangkok in 2012, Hotel Okura has enjoyed a long and successful
partnership with AWC, which has spearheaded several development
projects in Thailand. Hotel Okura looks forward to contributing to
the local tourism industry by building stronger ties between
Japan’s Omotenashi spirit of hospitality and Thailand’s own rich
tradition of hospitality.
Toshihiro Ogita, President, Hotel Okura, said: “We are excited
to build on our success with The Okura Prestige Bangkok through our
expanded partnership with AWC. We are especially thrilled to
introduce the Okura brand to Chiang Mai, a world-renowned
destination, to provide guests with unique experiences that combine
Lanna and Japanese cultures. We are also excited about
collaborating with AWC on the ‘Okura Cruise’ along the Chao Phraya
River, which will combine Japanese hospitality with the rich
scenery of this historic river. Going forward, we are committed to
leveraging our expertise and tradition of offering the essence of
Japanese hospitality to deliver top-quality accommodation and
cruise services in Thailand, including to strengthen AWC’s
leadership in the Thai lifestyle real estate market.”
About Asset World Corporation
Asset World Corporation (AWC) is Thailand’s leading integrated
lifestyle real estate group and a member of TCC Group, with the
focus on hospitality, lifestyle destinations, and commercial
workspaces. Driven by the philosophy of “Building a Better Future,”
AWC strives to grow and expand beyond the norms with a diverse
array of quality projects, providing responsible and sustainable
solutions for all our stakeholders. The company has two main
businesses. Hospitality business managed by top hotel executives of
world-renowned hotel brands such as Marriott, The Luxury
Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton,
and Melia, and Commercial properties whose projects include 1)
Retail and Wholesale such as lifestyle travel destinations,
community shopping malls, community markets, and wholesale business
real estate. Popular real estate projects consist of Asiatique the
Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna
Bangkapi, and 2) Commercial buildings including the famous ‘The
Empire’ and Athenee Tower located in Bangkok’s central business
district. AWC is committed to integrating its sustainability
strategy in every part of its operations to create long-term
sustainable value for all stakeholders. The sustainability strategy
consists of three key pillars: Better Planet, Better People and
Better Prosperity, while the framework has created numerous
long-term initiatives including the reConcept, The GALLERY and
other projects. For more information, please visit the company's
website at www.assetworldcorp-th.com/en/home.
About Hotel Okura Co., Ltd.
Hotel Okura Co., Ltd., founded in 1958, opened its flagship
Hotel Okura Tokyo in 1962 as a first-class hotel that quickly
became renowned worldwide for its blending of traditional Japanese
beauty with the very best in accommodation, cuisine and service. It
closed its doors in August 2015, and after four years of rebuilding
work reopened as The Okura Tokyo in September 2019. Hotel Okura has
extensive expertise in the hospitality world, including asset
ownership and hotel development, as well as hotel management, the
restaurant business and chain operations through its subsidiaries
and other group companies. The brand unites member hotels under its
“Best Accommodation, Cuisine and Service” philosophy to ensure that
all guests enjoy Okura’s signature hospitality, which combines
Japanese attention to detail and Western functionality. Please
visit www.okura.com.
Okura Nikko Hotel Management Co., Ltd., a subsidiary of Hotel
Okura, operates 79 properties (53 in Japan and 26 overseas)
encompassing some 23,630 guest rooms (as of May 1, 2024) under
three hotel groups: Okura Hotels & Resorts, Nikko Hotels
International and Hotel JAL City. Please visit
www.okura-nikko.com.
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Media Contacts Ms. Ikuko Arai, Ms. Aoi Kubota, or Mr.
Ryutaro Suzuki Public Relations Hotel Okura Co., Ltd. Phone: +81
(0)3 4400 0632 E-mail: pr@hotelokura.co.jp