- Hosts 2nd Annual Sustainable Media Summit
in NYC, May 23
-
- Announces Media Agency Partnership with
Earth Public Information Collaborative (EPIC) to Develop Global
Strategy to Increase Awareness of Climate Change Issues
-
NEW
YORK, May 22, 2024 /PRNewswire/ -- Horizon
Media, the largest U.S. media agency according to AdAge Data Center
2023, is broadening its efforts to help marketers and brands drive
attention to pressing climate change issues by mobilizing the
industry to build scalable approaches around sustainability
practice. On May 23, the agency will
host its second annual Sustainable Media Summit (formerly the Green
Media Summit) in its New York
offices – convening experts in sustainability, climate change,
media, marketing, policy and more with sustainability-focused brand
leaders. Participants include a cross-section of
representatives from NGOs, government, brands, publishers, tech
leaders, and more who will discuss and explore a new blueprint for
how media can responsibly work together to build sustainability
into brand values.
Additionally, Horizon has joined the Earth Public Information
Collaborative (EPIC) as a media agency partner. Convened by the
Global Commons Alliance (GCA) in partnership with New Zero World,
EPIC is a first of its kind global public service media ecosystem
designed to support scaled, direct public engagement around the
climate crisis. Drawing broad support from a wide range of
sectors, EPIC is developing a new approach which brings together
science and creativity to reimagine and rework climate
communications, public service campaigns, accurate science and
reporting. and accessible resources to drive greater public
awareness of climate change issues. EPIC's mission over the
next five years is to spur climate action on a global, regional and
local level, with a focus on reaching communities which have so far
been marginalized in the discussion around climate, but which feel
the effects of climate change with greater severity.
"While global issues can often feel 'too big' to impact, we know
that the power of collaboration and partnership can advance
meaningful solutions that none of us could ever create in a silo,"
said Latraviette Smith-Wilson, Chief Marketing & Equity
Officer, Horizon Media. "Big issues require bold thinking and
transformative action, and we look forward to working with EPIC and
its partners to reimagine large-scale approaches, messaging and
impact to inspire positive change on a global, regional and local
level."
"Horizon's extensive reach and unmatched creativity makes it the
perfect partner in realizing our collective vision of creating a
future where media, marketing, and sustainability are synonymous,"
said Natalia Vega-Berry, Founder,
New Zero World and Earth Public Information Collaborative
(EPIC). "Together, our multi-stakeholder collaborative
includes the world's best communicators, marketers, and creatives
delivering vital information in an engaging format, attuned to
specific audiences in key regions across the globe, and partnering
with media, technology, industry, grassroots movements, research,
and scientific organizations."
Horizon Media
Horizon Media, Inc, the largest U.S.
media agency according to AdAge Data Center 2023, delivers
data-driven business outcomes for some of the most innovative and
ambitious brands. Founded in 1989, headquartered in New York, and with offices in Edmonton, Los
Angeles and Toronto, the
company employs 2,500 people and has media investments of more than
$9.5 billion. Horizon Media's
fundamental belief is that business is personal, which drives its
approach to connecting brands with their customers and engaging
with its own employees resulting in industry-leading workplace
satisfaction levels (Glassdoor). The company is consistently
recognized by independent media outlets for its client excellence
and has earned several "Best Workplaces" awards reflecting its
commitment to DEI and the life and well-being of everyone at
Horizon Media.
Epic
EPIC is a collaborative of cross-sector
stakeholders dedicated to delivering world-class content to change
minds, change actions, and change systems. Convened by the Global
Commons Alliance in partnership with New Zero World, EPIC's mission
is to catalyze action for the planet and all its citizens and
species by convening cross-sector stakeholders, building a
comprehensive media coalition, and utilizing world-class
communications expertise across global, regional, and community
channels. EPIC's catalyst, A New Era In Climate Communications, was
a collaborative effort spanning +60 contributors and organizations
to lay the foundation for a transformed future through the power of
communication and creativity - bringing together science and
creativity to reimagine and rework how we communicate about the
climate crisis.
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SOURCE Horizon Media