PARIS and MUNICH, May 21, 2024
/PRNewswire/ --
- Picture is available at AP –
BMW presented the 20th BMW Art Car to the public for the first
time at the Centre Pompidou in Paris. Designed by contemporary artist
Julie Mehretu, the project
transforms a BMW M Hybrid V8 race car into a performative work of
art, continuing a longstanding tradition of BMW Art Cars and
competitive racing. Just a few weeks after its premiere, the newest
edition in the storied BMW Art Car collection will compete in the
24 Hours of Le Mans.
"The whole BMW Art Car project is about invention, about
imagination, about pushing limits of what can be possible," says
Mehretu. "I don't think of this car as something you would exhibit.
I am thinking of it as something that will race in Le Mans. It's a
performative painting. The BMW Art Car is only completed once the
race is over."
"The BMW Art Cars are an essential part of our global cultural
commitment," says Oliver Zipse,
Chairman of the Board of Management of BMW AG. "For almost 50
years, we have been cooperating with artists who are just as
fascinated by mobility and design as they are by technology and
motorsports. Julie Mehretu's vision
for a racing car is an extraordinarily strong contribution to our
BMW Art Cars series. Julie Mehretu
has created more than an amazing Art
Car. Her ideas provided the impetus for us to expand the
cultural commitment of our Art Cars to promote the creativity of
young artists in Africa."
The collaboration includes a joint commitment to a series of Pan
African Translocal Media Workshops for artists and filmmakers in
various African cities in 2025 and 2026.
Further information and image material at:
https://press.bmwgroup.com/kHUwg
Christiane Pyka
Spokesperson BMW Group Cultural Engagement
Phone: +49-89-382-40139
Email: Christiane.Pyka@bmwgroup.com
SOURCE BMW Group