Award-Winning Healthcare Marketing Firm Will Handle Launch Of
New Wellness Division, Introduce New Brand
MIAMI, May 21, 2024
/PRNewswire/ -- The Weinbach Group, a leading healthcare
advertising agency, announced CitiMed, a multispecialty, fully
integrated healthcare practice with five locations throughout
Miami-Dade and Broward Counties, engaged the firm to handle
marketing and communications for the healthcare enterprise.
We were delighted to learn one of the
nation's most respected healthcare ad agencies was located right
here in South Florida.
For 25 years, CitiMed's board-certified physicians provided
patients with neurology care, orthopedic surgery, and neurosurgery
services, as well as physical therapy and advanced diagnostic
imaging. It primarily served a patient population comprised of
accident victims recovering from serious injuries. Now, the company
is launching a wellness division that will allow patients to access
physician-supervised treatments for a wide range of elective
services including weight loss, sexual health, sleep medicine, and
joint and muscle health.
To support CitiMed's expansion, The Weinbach Group will be
introducing a new patient-facing brand including a new website, and
will launch a multimedia advertising program utilizing digital
marketing, conventional advertising, and direct marketing.
"For a quarter century, CitiMed has built a reputation for high
quality medical care among a unique niche of attorneys and accident
victims," said Edward Weinstein,
CitiMed's chief executive officer. "We knew that in order to
successfully introduce a whole new division of medical services, we
needed to partner with a healthcare marketing firm that had
specific experience with direct-to-patient campaigns promoting
similar services to ours. We were delighted to learn one of the
nation's most respected healthcare ad agencies was located right
here in South Florida."
The Weinbach Group has earned widespread recognition for its
healthcare marketing campaigns, including more than a dozen wins in
the 2024 Healthcare Advertising Awards. The Miami ad agency was recently nominated as
"Marketing Team of the Year" by the American Marketing Association
and was named the "Best Healthcare Specialty Marketing Agency" by
the M&A Today 2024 Global Awards.
"In our initial work with CitiMed, we've come to learn they have
an outstanding reputation for clinical excellence, a unique culture
of caring, and a commitment to patient-centric service," said
Daniel Weinbach, president and CEO
of The Weinbach Group. "Those are all great ingredients that we can
leverage to introduce their new brand and roll out a marketing
program to grow patient volume."
For more information about The Weinbach Group, or to schedule an
interview, please contact Meieli Sawyer at (305) 668-0070 or
msawyer@weinbachgroup.com.
About The Weinbach Group
The Weinbach Group, now in its fourth decade of business,
consistently ranks among South
Florida's top advertising, public relations, and marketing
firms. The agency serves clients in a range of industries, and is
best known as healthcare marketing firm. Notable clients have
included ChenMed Senior Care, The Renfrew Center for Eating
Disorders, HCA, University of Miami
Miller School of Medicine, and Jackson Health System.
Media Contact
Meieli Sawyer, The Weinbach Group, 305-668-0070,
msawyer@weinbachgroup.com, https://www.weinbachgroup.com/
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SOURCE The Weinbach Group