SHEIN Made Waves in Ottawa with Successful Move & Groove Pop-Up
2024年5月21日 - 9:30PM
SHEIN, the leading global fashion e-retailer, brought a burst of
fashion and excitement to Ottawa's ByWard Market with their highly
anticipated Move & Groove mini pop-up. This exclusive two-day
event captivated over 5,000 fashion enthusiasts in the local
community and left a lasting impression with its vibrant display of
sportswear styles, interactive activities, an exclusive yoga
session and a charitable initiative to support Big Brothers Big
Sisters of Ottawa.
As SHEIN’s first mini pop-up in Canada dedicated exclusively to
sportswear, guests were transported to a world of buttery-soft
athletic apparel in vibrant hues that celebrated the arrival of
spring. Popular sportswear collections including GLOWMODE were on
full display, along with selections from SHEIN's men's sportswear
lines, offering shoppers the opportunity to refresh their workout
wardrobes. Complimentary spring gifts with every purchase added a
special touch, while mini-putt games provided fun for everyone at
the pop-up.
To foster a sense of collective well-being within the community,
SHEIN hosted a morning yoga session at the Ottawa sign in ByWard
Market as part of the pop-up festivities. Experienced instructors
guided attendees through a sequence of calming and restorative
poses designed to unite mind and body. Set against the vibrant
backdrop of the pop-up, the outdoor yoga class provided an oasis of
serenity and self-care. The peaceful practice allowed fashion
enthusiasts to refresh both spirit and style ahead of an energized
day of shopping and exploring new athleisure collections.
Dedicated to giving back, SHEIN engaged the local community
through a charitable initiative and hosted a clothing donation
drive as part of the pop-up. The response from attendees was
remarkable, with significant pieces of gently used apparel
collected for Big Brothers Big Sisters Ottawa. These donations will
be repurposed to support local communities, making a positive
impact on those in need.
As an extension of the campaign, SHEIN is thrilled to offer an
exciting opportunity for those who were unable to attend the event
in person. From now until May 31, shoppers can explore SHEIN’s
sportswear collections online and use the code 'sports24' at
checkout to enjoy an exclusive 15% discount on purchases of $49 CAD
or more.
Building upon the success of this mini pop-up, SHEIN has set its
sights on hosting more events that highlight select collections in
the future, as well as classic pop-ups in various major cities
across Canada. Stay tuned for upcoming pop-up events that will
bring the SHEIN experience closer to fashion enthusiasts
nationwide. SHEIN is dedicated to fostering a sense of community
and togetherness through its activations across the country, with a
focus on customers, giving back, and the joy of fashion.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer,
offering SHEIN branded apparel and products from a global network
of vendors, all at affordable prices. Headquartered in Singapore,
SHEIN remains committed to making the beauty of fashion accessible
to all, promoting its industry-leading, on-demand production
methodology for a smarter, future-ready industry. To learn more
about SHEIN Canada, visit ca.shein.com.
About the ByWard Market
The ByWard Market District in Ottawa boasts over
350 permanent businesses and over 300 seasonal outdoor vendors. It
is managed and operated through the ByWard Market District
Authority (BMDA), a Municipal Services Corporation (MSC). The BMDA
also oversees the public markets program at both the ByWard and
Parkdale Markets. BMDA Website.
About Big Brothers Big
Sisters of Ottawa
Since 1970, Big Brothers Big Sisters of Ottawa has been creating
strong relationships between Mentors & Mentees. By
changing the course of young lives, we know that we can change the
course of a community’s future. Mentors in our programs are role
models that teach by example. The importance of giving and giving
back, education, respect for family, peers, and the community are
all taught through these life-changing friendships.
Our social enterprise, Thrive Select Thrift, provides BBBSO with
a new way to fund our programming and a place where youth can gain
employment skills. Youth can join one of our Big Possibility
classes at the store or volunteer in store and learn about social
media, sales, customer service, merchandising, and managing a
business.
Pop-Up Microsite | LINKInstagram | @shein_ca #SHEINca24
Dayna Baker
SHEIN
dayna@conversationagency.ca