digital-link.com launches a revolutionary suite
of product digitization solutions helping brands navigate new
consumer trends and regulatory challenges
Guess what? A whopping 94% of consumers are likely to be
loyal to a brand that offers complete transparency. And yet,
here we are, in a world where only 37% actually feel that brands
are living up to that promise. The disconnect? It's real. And
it's about more than just putting some info on your product and
calling it a day. Consumers are demanding more; they want the
whole story, from farm to fork, factory to wardrobe.
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the full release here:
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Digital link QR codes by digital-link.com
are the safest way to make products transparent for consumers.
(Graphic: Business Wire)
But wait, there’s a twist in the tale. It’s not just consumers
asking for more; governments and regulatory bodies are joining the
chorus. Take the European Union’s Digital Product Passport,
the new guidelines set by the Food and Drug Administration
(FDA) in the U.S.A. on nutritional transparency and consumer
protection regulations across Asia. The message is clear:
Transparency is not optional anymore. It’s time to show that
there’s nothing to hide.
Cue digital-link.com—the most reliable ally in navigating
this brave new world of openness and honesty.
As an official partner of the GS1 UK organization,
digital-link.com recently launched a groundbreaking and
intuitive digital link QR code generator and
management platform that leverages the power and flexibility of
the GS1 digital link standard.
We’re not talking about traditional QR code generation but a
robust suite of solutions that empower companies to exceed
consumer expectations and comply effortlessly with the latest
regulations. It’s a tool designed to make transparency a
brand’s superpower.
Sounds fantastic, but what is GS1? And what exactly are digital
links?
Scanning the future: The radical transformation from barcodes
to digital links
Who keeps the global commerce machine humming, ensuring that a
sneaker in Shanghai is as trackable as a coffee bean in Colombia?
Enter GS1, the global gatekeeper of product identification
standards, ensuring every item under the sun (and in your
shopping cart) speaks a universal language.
However, maintaining standards also means fostering innovation
and future-proofing worldwide trade. That’s the whole point of the
new digital link standard: the classic barcode, that retail
staple, is getting a significant upgrade.
Digital link QR codes: A product's passport to the digital
universe
Before we dive into the future, you need to grasp the basics.
You’re probably familiar with a QR code, or at least what it looks
like. Those little black-and-white squares are not just another
type of barcode; they can store more information than a traditional
barcode. The fascinating world of these dotted squares includes two
types: static QR codes and dynamic QR codes. Understanding these
key differences will make you the most informed person in the room.
So, you don’t need to thank us; just keep reading.
Static QR codes are like immutable signposts, directing to a
single, unchangeable destination. Dynamic QR codes offer
flexibility, allowing their destination URLs to be updated
without altering the QR code itself. Now, GS1 digital link QR codes
are revolutionizing this landscape by integrating web addresses'
rich, dynamic capabilities with GTINs' robust, global
standardization. This innovation transforms QR codes from
simple information carriers into comprehensive digital passports
for products, providing a seamless bridge between the physical and
digital realms.
With a quick scan, consumers dive into a world where their
questions find answers effortlessly. From a product's
backstory to its eco-credentials, nutritional
facts, loyalty, and promotions, it’s all at their
fingertips, making it super easy to keep the conversation going
long after the sale.
But it doesn’t end here: digital link QR codes also help
streamline supply chain operations by providing detailed
information about logistics and inventory to authorized people. And
they work with POS cashiers at checkout, too! Thanks to a
unique resolver system, digital link QR codes behave differently
depending on who scans them.
Bottom line? A digital link QR code can replace all other
barcodes and QRs used on labels and product packaging.
Merging the best of both physical and digital trade is the name
of the game. And with Sunrise 2027 on the approach, when digital
link QR codes will start replacing the traditional barcodes on
all items, the push for brands and retailers to jump on board is
real.
This change is driven by more than just new rules; it's about
meeting the consumer's call for more openness, better engagement,
and a fresh twist on getting product info.
The transparency toolkit: tackling challenges with digital
link QRs
We’re in a world where “just trust us” no longer cut it.
Consumers are peeking behind the curtain, asking the tough
questions and expecting real answers. Then, the ever-tightening
grip of regulations ensures you play nice and transparent. And
let’s not even start on nailing that marketing sweet spot where
transparency meets tantalizing.
So, here’s a list of digital-link.com-enabled solutions to major
challenges and a few do's and don’ts. It’s a quick guide on keeping
things transparent, engaging, and compliant for brands across all
industries, from FMCG to food and beverage, apparel, healthcare,
automotive, and so on.
Consumer challenges: “Tell me everything about this product,
or I’m walking.”
With digital-link.com, brands can quickly whip up engaging
landing pages designed to display all relevant product
information plus rich content, promotions, company details,
e-commerce, and more. Digital links that turn curiosity into
loyalty with every scan.
Since these marvelous QRs are also dynamic, the content shared
with shoppers can be updated, changed, or removed at any time.
Regulation challenges: “Comply with our transparency
directives, or face the consequences.”
Comprehensive SmartPages that adapt to the product
category are the solution provided by digital-link.com to meet
global standards and make compliance look like child’s play.
Think ingredients for wine and wine-based spirits, for instance,
as required by the recent labeling law in Europe, or the detailed
nutritional facts that the FDA made mandatory for foods and
beverages in the U.S.
Depending on the product type, most information can be
automatically pre-filled based on the GTIN, saving time and
money.
Marketing challenges: “How do I know if our transparency
efforts are hitting the mark?”
Digital-link.com allows businesses to use deep analytics to
track, measure, and adapt strategies based on real-world
engagement.
Not only that: the context-sensitive nature of digital link QR
codes makes it possible to tailor content and actions to specific
audiences based on time, location, and other variables. It’s called
contextual marketing; look it up!
Do’s and don’ts in the age of transparency
- Do: Craft your digital links with care. They’re not just
links; they’re your brand’s digital soul.
- Don’t: Get lost in the details. Start with what matters
most to your consumers and build from there.
- Do: Keep an eye on global regulations like the EU’s
Digital Product Passport, FDA’s labeling reforms, and Asia’s
evolving consumer rights laws. They’re not just hoops to jump
through but opportunities to shine.
- Don’t: Forget that transparency is a two-way street.
Engage, listen, and evolve based on consumer and regulatory
feedback.
- Do: Celebrate your commitment to transparency. It’s not
just good ethics; it’s good business.
Fear-Of-Missing-Out? You better.
So, there you have it. With consumers wielding their wallets in
the quest for transparency, can you afford to be left
behind? digital-link.com is offering a lifeline in the
transparency tsunami. Catch the wave or watch from the shore – the
choice is yours.
About digital-link.com
As one of the first resolvers in the market and GS1 UK
official partner, digital-link.com is pioneering the future of
product transparency with its advanced digital link QR code
solutions. This platform is the go-to destination for creating
scalable and corporate GS1 digital links, offering features such as
bulk creation and updates, Single Sign-On (SSO), roles and
permissions management, and SmartPages for comprehensive product
and regulatory information. Designed for simplicity and ease of use
across diverse company departments, digital-link.com enables
businesses to effortlessly embrace transparency, enhancing customer
trust, loyalty, and engagement.
As we move toward the 2027 Sunrise, where digital link QR codes
will become the standard, digital-link.com stands ready to guide
brands through this transition, transforming compliance challenges
into opportunities for growth and connection.
Don't wait for the future to find you. Embrace it with
digital-link.com and turn the 2027 Sunrise from a deadline into
your brand's new dawn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240521025839/en/
Media information: Roberto Maggio roberto@atomicpixels.io
https://digital-link.com Watch a video introduction