Spritzer's 'Plastic Reimagined' inspires exciting ideas whilst giving new life and uses to recycled plastic
2024年5月21日 - 1:00PM
JCN Newswire
Spritzer, Malaysia's leading mineral water brand, is excited to
present "Plastic Reimagined," an interactive and educational
experience to inspire Malaysians to see plastic waste in a new
light and raise awareness about recycling. Visitors to the 5-day
event will have the opportunity to get up-close and personal with
upcycled items and participate in a variety of exciting
activities.
This immersive event will be happening from May 22nd to 26th, 2024,
at IOI City Mall in Putrajaya. Event highlights include the
Spritzer upcycling art exhibition and a series of engaging
activities designed to inform the public about the importance of
recycling and the potential second life of recycled plastics.
Spritzer's 'Plastic Reimagined' event represents a bold step
towards a future rooted in sustainability and circularity,
particularly in encouraging individuals to view plastic waste as a
resource rather than refuse. By showcasing creative recycling
methods and the potential of plastic, the event aims to transform
the perception of waste, especially plastic waste, and demonstrate
how every piece of plastic can be given a second life by turning it
into something beautiful or functional. The ultimate goal of the
campaign is to foster sustainable mindsets among Malaysians.
Spritzer's goal is to become a fully circular brand by 2030 and the
company has been actively seeking new ways to integrate sustainable
practices into their business and lifestyle. They are also leading
innovation in packaging by using recycled materials (rPET), with
the packaging being 100% recyclable. 'Plastic Reimagined' is part
of Spritzer's ongoing efforts to change perceptions and aims to
facilitate a shift towards more eco-friendly mindsets, where every
piece of plastic has a purpose and a second life.
To that end, visitors to the 'Plastic Reimagined' event can look
forward to a diverse range of activities and exhibits,
including:
- Plastic Bottles Recycling: Bring any 3 used plastic items, such
as Spritzer bottles, to recycle and receive a complimentary
Spritzer tote bag.
- Exploring the Second Life of Recycled Plastic & Interactive
Showcase: Learn how recycled plastics are processed and upcycled
through engaging displays, providing a first-hand look at how
plastics are transformed.
- Succulent Planting Workshops: Learn sustainable practices through
succulent planting workshops using recycled materials to
incorporate eco-friendly techniques at home and in the garden.
- Upcycling Art Exhibition: Experience stunning art installations
made from recycled Spritzer plastic bottles by homegrown artists,
showcasing the endless creative possibilities of upcycling. The
featured artists include:
-- CO2_karbondioksida by Celine Tan & Oscar Lee:
Husband-and-wife duo from Muar, Johor. Celine Tan and her husband,
Oscar Lee, created the Co2 art collective in response to the urgent
need to raise awareness about the significance of producing less
waste for the welfare of the earth. They are renowned for
constructing colossal recycled marvels.
-- Artsy Daphy: Celebrated for her vibrant works fusing traditional
and contemporary styles, Artsy Daphy explores local heritage while
promoting environmental awareness.
-- Mereka by Biji-Biji Group: Mereka designs and implements
training programs to inspire and equip future leaders in various
industries. At the core of Mereka is a commitment to
sustainability, incorporating eco-friendly practices and
technologies that support innovative projects and environmental
sustainability.
The 'Plastic Reimagined' campaign is part of Spritzer's ongoing
efforts to drive positive change and contribute to a more
sustainable future for Malaysia. By engaging the community through
interactive experiences and thought-provoking art, the brand aims
to shift mindsets and behaviours towards a more conscious and
responsible approach to plastic waste management.
Plastic Reimagined is open to the public from 22nd to 26th May
between 10AM and 10PM at the Ground Floor, West Court of IOI City
Mall in Putrajaya
For more information and updates on "Plastic Reimagined," visit
Spritzer Mineral Water Malaysia.
Please download the high-res images from this link.
About Spritzer:
Established in 1989, Spritzer Group has been a pioneer in providing
Malaysians with natural mineral water sourced from a 440-acre green
rainforest. Committed to innovation, Spritzer Group leads the
Malaysian bottled water industry through manufacturing,
distribution, marketing, and sales of its diverse product line.
From renowned natural mineral water to refreshing non-carbonated
fruit-flavoured drinks, each product is carefully crafted to meet
consumer needs.
Comprising eight business subsidiaries, Spritzer Group specializes
in the production and distribution of silica-rich natural mineral
water, sparkling natural mineral water, distilled drinking water,
carbonated fruit-flavoured drinks, and non-carbonated
fruit-flavoured drinks.
With over 30 years of experience, Spritzer Group is Malaysia's
largest and only listed bottled water producer. For more
information, please visit www.spritzer.com.my.
For media enquiries please contact:
Hema Rengasamy
Senior Executive
Narro Communications
T: +6019-718 0410
E: hema@narrocomms.com
Winnie Chin
Head of Public Relations
Spritzer Berhad
T: +6019 553 2663
E: winniecgl@spritzer.com.my
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