UN Global Compact Launches CMO Think Lab to Drive Sustainable Growth
2024年5月16日 - 5:00PM
The UN Global Compact announced the launch of its inaugural Chief
Marketing Officer (CMO) Think Lab today. This innovative initiative
aims to tackle the challenges and seize the opportunities facing
global marketing leaders as they strive to foster sustainable
growth.
Historically, the UN Global Compact has successfully partnered
with Chief Executive Officers, Chief Sustainability Officers, and
other C-suite executives within its participating companies to
promote responsible and sustainable business practices. However,
the role of CMOs has not been fully leveraged until now.
There is tremendous potential to amplify impact within the
C-suite by engaging the CMO community. Mobilizing CMOs can enhance
the role of marketing in advancing sustainability. Marketing
professionals possess critical stakeholder value creation
capabilities and wield significant influence, positioning them
uniquely to develop and implement effective sustainability
strategies.
In collaboration with the Institute for Real Growth (IRG), the
UN Global Compact will bring together an esteemed group of CMOs to
identify challenges and opportunities and to design a comprehensive
roadmap. This roadmap will empower CMOs with the knowledge and
tools necessary to drive sustainable growth and positive
impact.
“Chief Marketing Officers have a unique opportunity to drive
momentum forward on sustainable development” said Sanda Ojiambo,
Assistant Secretary-General and Executive Director, UN Global
Compact. “As business leaders, brand stewards, and communicators,
they have unparallelled influence in shaping perceptions, creating
value, and driving behavioral change. We are relying on their
insight and expertise to work together through the CMO Think Lab to
design a roadmap for sustainable, responsible business growth.”
Participation in the CMO Think Lab is by invitation only.
However, the insights and strategies developed will ultimately
benefit CMOs globally. The deliverables will be disseminated at
global, regional, and local levels to help drive collective impact
on the Sustainable Development Goals (SDGs).
Through rigorous evaluation and iteration, the CMO Think Lab
will scale up its learnings and develop future programs to increase
CMO engagement across all sectors and regions.
For more information, visit UN Global Compact CMO Think
Labs.
Notes to Editors
About the UN Global Compact
As a special initiative of the United Nations Secretary-General,
the UN Global Compact is a call to companies worldwide to align
their operations and strategies with Ten Principles in the areas of
human rights, labour, environment and anti-corruption. Our ambition
is to accelerate and scale the global collective impact of business
by upholding the Ten Principles and delivering the Sustainable
Development Goals through accountable companies and ecosystems that
enable change. With more than 20,000 participating companies, 5
Regional Hubs, 62 Global Compact Country Networks covering 73
countries and 15 Country Managers establishing Networks in 34 other
countries, the UN Global Compact is the world’s largest corporate
sustainability initiative — one Global Compact uniting business for
a better world.
About the Institute for Real Growth
(IRG) The Institute for Real Growth (IRG) helps
business leaders worldwide drive more Humanized Growth by
connecting them to peers, experts, and best practices. The IRG
conducts research, delivers executive leadership programs, and
offers advisory services to inspire and help implement Humanized
Growth programs. The IRG operates as an independent not-for-profit
supported by WPP, Meta, Google, and TCS, among others.
United Nations Global Compact
(212) 907-1301
media@unglobalcompact.org