Unveiling New Content and Capabilities
Strengthening its Position as the Definitive Leader Superserving
U.S. Hispanics
Global Monthly Active Users on ViX Hit 50
Million and Streaming Video Reach Grows 70% Year Over Year in the
U.S.; Company Showcases Expanded Suite of Ad Formats Ahead of
Premium with Ads Launch on May 15
Shakira Announces “Puntería” Will Be the
Official Song of TelevisaUnivision’s 2024 Copa America
Coverage
Introducing Sistema Uforia, An Always-On
Capability for Brands to Tap into the Company’s Massive Latin Music
Offering
TelevisaUnivision, the world’s leading Spanish-language media
company, unveiled new content and capabilities at its 2024-25
Upfront, showcasing its position as a culture platform for
advertisers to connect with U.S. Hispanics at unprecedented
scale.
Donna Speciale, President of U.S. Advertising Sales and
Marketing, took the stage at HK Hall in New York City, which was
transformed into “Casa Cultura,” an embodiment of the vibrant and
passionate audience the company exclusively serves.
“Brands can only win when they are relevant in the culture that
surrounds them, and your connection to Latin culture starts right
here,” Speciale said. “Nobody has the size, scope and
sophistication like TelevisaUnivision. We are a massive culture
platform encompassing thousands of consumer touchpoints – a
cross-screen juggernaut with four leading networks, the top
Spanish-language streamer, an enormous social audience, 300 radio
and local stations – and the home of soccer, music, entertainment,
and news for Latinos. Our culture platform is your critical agent
for growth, and we are your culture partner – the bridge connecting
you to the most coveted consumer base in the country.”
Pierluigi Gazzolo, Chief Executive Officer of ViX, the
largest global Spanish-language streaming service, took the stage
and punctuated ViX’s momentum and growth, as the streaming service
hits 50 million monthly active users globally. Streaming video
reach also grew 70% year over year in the U.S.
Gazzolo announced that ViX’s new ad-supported premium tier will
be available starting Wednesday, May 15, and showcased an expanded
suite of ad formats, including contextual and interactive
capabilities as well as commerce and social. Gazzolo was joined by
Emmy-nominated Mexican producer Juanpa Zurita to announce ViX’s
first-look deal with his company, ARCO Entertainment.
Ignacio Meyer, President of Univision Networks Group,
reinforced the breadth of live content offerings across the
company’s portfolio spanning news, sports and entertainment.
“Cultural passion and pride run deeply in our veins, and our
content ecosystem ensures that no matter the genre or the screen,
we are the destination for Hispanics,” Meyer said. “We continue to
be the definitive leader. Univision, our flagship network, has
outpaced our competition for 32 years straight. The biggest
differentiator is our live programming – we have more live hours of
programming than any other network, and it’s all original. We’re
bringing families together for the biggest culture-defining
entertainment.”
Meyer was joined on stage by Latin superstar Shakira, who
announced that her new single “Puntería” will be the official song
of TelevisaUnivision’s coverage of CONMEBOL Copa America 2024.
Meyer also announced Hyundai as the Official Automotive Partner of
Liga MX in the U.S., the latest partner to join the growing roster
of official Liga MX sponsors that the company has secured through
its landmark commercial partnership with the Mexican soccer
league.
Speciale reinforced the company's suite of sophisticated
capabilities, from its massive creators practice through Así
Studios to its Household Graph, which covers nearly 100% of
Spanish-speaking households in the U.S. and has been activated by
over 250 brands in the last year.
Additionally, she affirmed the company’s leadership position as
the home of Latin music with the launch of Sistema Uforia, a new
always-on capability for brands to plug into the company's 500+
music touchpoints spanning its music portfolio – including three
new opportunities for brands in 2024-2025:
- Lo Nuestro Fest: A three-day festival of Latin Culture
in Miami, headlined by Premio Lo Nuestro, the longest running
Spanish-language music award show, in February 2025.
- Casa Creator: The largest gathering of Latin creators
ever, in conjunction with the company’s youth music awards show
Premios Juventud in the summer of 2025.
- A new artist discovery arm, connecting brands to rising
musicians and culture makers as they begin their ascents to
stardom, leveraging the company’s proven ability to give a
launchpad to the biggest stars of tomorrow.
2024-25 Content
Announcements
Series on Univision
La Historia de Juana
Captivating audiences with its unique premise of an accidental
insemination, this story found success in its English-language
adaptation ("Jane the Virgin"). A fresh and unconventional romantic
comedy, it delves into the dynamics of social class. The
protagonist, unknowingly working for her baby's father, falls in
love with him, sparking a series of hilarious and dramatic
consequences.
Papás Por Conveniencia
Single father Tino, struggling with unemployment and a disabled
child, reunites with his successful ex-flame Aidé at their high
school reunion. He lies about his situation, but a shocking truth
emerges – he's the father of her unruly twins. Despite his
deception, Aidé, facing her own child-rearing crisis, recognizes
his fatherly qualities and offers him a nanny job and a place to
stay. This disrupts her family dynamic, but Tino sees it as a
chance to rebuild his life.
El Precio de Amarte (working title)
This captivating series tells the story of a man forced from his
home and family as a child. Upon returning years later, his quest
for truth and justice is sidetracked by a passionate love affair.
Filled with action, intrigue, and unexpected twists, this saga
promises a thrilling journey through generations, marked by love
and tragedy.
¿Quién es la Mascara?
The hit singing competition guessing game has returned. Here,
the performers are celebrities who deliver incredible performances
while wearing elaborate head to toe costumes that conceal their
identities from the audience, the judges, and other contestants. A
star-studded panel of investigators will work together to uncover
the identity of the masked celebrities. Throughout the show, the
panel of investigators will welcome special guests who will join
them in their difficult task.
Deal or No Deal Island (working title)
In a new twist on the classic game show, 13 contestants travel
to the banker's private island, where they compete in daring
challenges to find hidden briefcases worth over $200 million. Then,
a player is selected to face the banker in a game of "Deal or No
Deal," where they bank some cash for the group pot, hoping to make
a good deal and avoid being eliminated from the competition. In the
end, only one contestant will outplay the others and finally beat
the banker for a shot at winning the ultimate prize.
Series on UNIMÁS
Vence a las Estrellas
"Vence a las Estrellas" is a nightly game show where challengers
compete against a team of celebrities for a briefcase containing
$3,000 dollars. If the challengers win, they take the money. If the
celebrities win, the money stays in the pot and increases for the
next episode. The show is hosted by the charismatic duo Marisol
González and Poncho de Nigris, who bring humor and excitement to
every episode.
Enamorándonos
Hosted by Ana Patricia Gámez and Rafael Araneda,
“Enamorándonos,” a reality-style program dedicated to finding true
love, in which the public will be put in the front row to observe
how love is born between 24 candidates of all ages.
Soltero Cotizado
"Soltero Cotizado" is a dramatic reality show where Mexico's
heartthrob, Nicola Porcella, seeks love amidst a group of women.
The twist: only some are genuinely looking for love ("Romanticas"),
while others ("Embusteras") are vying for a cash prize. Through
daily challenges and dates, Nicola navigates a web of truth and
deception to find his true love and avoid being played.
Series on ViX
Chiquis Sin Filtro
As never before, Chiquis will open her heart and reveal her most
intimate story. We will learn in depth all about her past, touching
on painful topics that she had wanted to keep silent about. She
will also share the most exciting moments of her career to date.
Each episode will have a lot of fun, tears and strong emotions of
her day-to-day life. We will see Chiquis unfiltered from her home
in Los Angeles and every step of her U.S. and Mexico tour, her
family time, and the thousands of things she has to deal with every
day that no one imagines, including how she deals with family
conflicts and the challenges of being the older sister. In
addition, this docuseries will show step by step all the
preparations for her wedding and the final episode will reveal how
Chiquis fulfills two important goals in her personal life and
professional career. Production: JK MEDIA GROUP and Busy Bee
Productions.
Arcadia
A man flees from a shattered love and violent past. Under a
false identity, he settles with his son in Arcadia, a paradisiacal
town in the Canary Islands. After years of tranquility and
anonymity, someone recognizes him, putting his family and the life
he has built in danger. To protect his paradise, he will have to
confront what he fears the most: the demons within himself. But
love, like destiny, is capricious, and it will cross his path again
in the darkest moment.
LIVE ENTERTAINMENT ACROSS
PLATFORMS
Premio Lo Nuestro
Premio Lo Nuestro is the longest-running Spanish-language Latin
music awards show in U.S. television history. The annual awards
show recognizes those artists who drive tradition and legacy with
their trajectory in Latin Music. Nominations are based on Uforia
airplay, as well as streaming data, and the assessment of a
committee consisting of music and entertainment industry experts.
Winners are determined by popular vote.
Premios Juventud
Premios Juventud recognizes the youth leading the change in
music, culture, and the world across several pop culture categories
covering social media, music, and everything in between. With a
unique DNA, Premios Juventud is more than a summertime celebration
of what’s trending with Hispanic youth, the annual awards show
honors the Youth and artists that make a difference in their
communities by giving back.
25th Annual Latin GRAMMYs®
Internationally recognized as The Biggest Night in Latin Music
®, the Latin GRAMMY Awards are the preeminent international honor
and the only peer-selected award celebrating excellence in Latin
music worldwide, recognizing brilliance in the recording arts and
sciences.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240514859557/en/
Alyssa Bernstein, Senior Vice President of Corporate
Communications abernstein@televisaunivision.com
Anna Negrón, Director, Corporate Communications
Anegron@televisaunivision.com