Meet Dotti: The Intelligent In-Store Marketing Platform by Imagine
2024年5月15日 - 12:30AM
Imagine, a leading provider of visual communications, today
introduced the next evolution of Dotti, its intelligent in-store
marketing platform. Dotti helps brands deliver retail marketing
promotional materials with complete control, visibility, and
efficiency, right down to the local level.
In today’s challenging landscape, in-store marketing and visual
communication complexity often lead to inefficient processes,
redundancies, and waste. With Dotti, managing these all-important
programs is seamless. She achieves this through a series of tightly
integrated modules built on a single, intelligent platform. Dotti
makes the exchange of data and information simple, with integrated
features and functionality that seamlessly interact. Through a
series of strategically planned module releases, Dotti will evolve
to become smarter and more capable over time, easing the challenges
associated with managing in-store marketing programs.
In this new set of module releases, Dotti Campaign helps manage
and distribute complex kits at scale. Driven by rules and store
profiles you set, location-specific materials are delivered across
even the most complex footprints. While Dotti Screen executes
digital content (static and video) delivery across multiple brands
and locations, allowing updates to be made on the fly as in-store
conditions change.
“Consumer demands are constantly changing, and retailers are
challenged to adapt quickly to ever-changing market pressures,
store footprints, and communication platforms. The need to remain
both flexible and fast has never been more acute,” says Don
McKenzie, Imagine CEO. “Our clients have been asking for a single,
smart platform that can help them successfully manage in-store
marketing assets at scale. Dotti addresses this need for even the
most complex kits, providing efficiency and cost-effectiveness.
Dotti allows our clients to work smarter, not harder.”
Dotti’s core platform is fully customizable, providing complete
control, visibility, and data exchange every step of the way. By
adding Dotti Campaign and Screen to Shop and Print, our customers
gain even more efficiency. Key benefits include:
Campaign Scalability: Dotti simplifies and
streamlines the management and distribution of complex campaigns
and kits at scale, driven by personalized rules and store profiles,
resulting in accurate location-specific kits that reduce waste and
maximize budgets.
Digital Display Control: Dotti brings print and
digital delivery together in a single workstream, as well as
allowing users to control digital displays. Control digital
displays with unparalleled flexibility and ease while leveraging
store profiles for seamless customizations.
“Imagine is committed to leveraging technology across our
business and our clients to help brands simplify their in-store
graphics execution, print or digital,” adds Jeff Eccles, CIO. “The
Dotti platform is the next evolution of our industry-leading
approach. Dotti’s campaign and distribution management enables
retailers and brands to save cost and time.”
About ImagineImagine is an industry-leading
provider of visual communications solutions. As a trusted partner
to the world's most successful brands, Imagine designs, produces,
and delivers beautifully crafted print and digital solutions that
inspire action and get results. From concept to consumer, our
end-to-end solutions include creative design, pre-media, décor,
commercial print, store signage, specialty packaging, OOH,
fulfillment, and kitting. Learn more
at theimaginegroup.com.
SOURCE: Imagine
Contact:
Terry Monday
tmonday@theimaginegroup.com