SEOUL,
South Korea, May 14, 2024
/PRNewswire/ -- The Korean brand YoungManDduk's Oranda Snack
Bars has started selling in Costco stores in the LA area and was
greeted with excitement by US consumers. This success serves as an
important milestone in showcasing the allure of Korean culture and
K-food on the global stage, which goes beyond mere sales
achievements.
Since its launch last month at Costco, YoungManDduk's Oranda
Snack's sales have far exceeded expectations as it garnered much
positive feedback. Consumers have described it as "a unique and
delicious new experience," expressing their satisfaction with
Oranda. In particular, Oranda's distinctive taste and texture,
along with the Korean traditions it conveys, have captured the
interest of consumers.
Oranda Snack is a leading example of a K-dessert, an innovative
modern reinterpretation of traditional Korean snacks. This snack is
made using ingredients that consider both modern tastes and health,
which are then created based on traditional manufacturing methods.
Oranda carries a vision of spreading the charm of Korean culture in
the global market, and its introduction through Costco marks the
first step toward achieving this goal.
YoungManDduk brand manager Yoojin explained, "Starting this May,
our Oranda Snack will be available in Costco stores across the
Midwest, including Minnesota,
Ohio, and Illinois. This expansion is a great
opportunity for more consumers in the U.S. to experience and enjoy
the rich flavors and culture of Korea."
The success of Oranda Snack in the American market is poised to
play a significant role in enhancing the global recognition of the
Korean brand YoungmanDduk and K-desserts. The successful expansion
into the U.S. market is expected to contribute to the global spread
of Korean culture, based on this successful case.
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SOURCE YoungManDduk