ANESSA Launching “ANESSA Sunshine Project” in 12 Asian countries/regions to support children’s holistic well-being
2024年5月14日 - 11:00AM
ビジネスワイヤ(英語)
ANESSA, the No. 1 suncare brand in Asia*1 from Shiseido, is
proud to unveil the ANESSA Sunshine Project, a groundbreaking
initiative to promote children’s holistic well-being by safely
harnessing the power of the sun. The project will begin in Japan
and eventually encompass 12 Asian countries/regions where ANESSA
products are sold, namely, China, Hong Kong, Indonesia, Japan,
Korea, Macau, Malaysia, Philippines, Singapore, Taiwan Thailand,
and Vietnam. The goal is to directly reach over 300,000 children
cumulatively, including related initiatives, by 2030.
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*1 Euromonitor, Beauty and Personal Care 2024 edition, retail
value sales, 2023 data. Asia as per Euromonitor’s Asia Pacific
definition.
Based on ANESSA’s “Free to Shine: let people shine infinitely
under the sun” brand purpose, the project will include three main
activities to help children build a foundation for lifelong
well-being through healthy outdoor experiences under the sun:
- Participatory events for children ANESSA will host special
events to encourage children to enjoy more holistic well-being by
playing outside spontaneously.
- UV education ANESSA will continue providing opportunities to
help schools, children and their parents learn about UV protection
so that children can safely spend time in the sunshine for better
health.
- Support for Xeroderma Pigmentosum (XP) patients ANESSA will
continue offering sunscreen products and financial support to
patients suffering from XP, an incurable genetic disease that
prevents exposure to UV rays.
In addition, a video on the health benefits of children playing
outside is now available on Shiseido’s YouTube channel
(https://youtu.be/TEJ3XblARQ8). The video features parents in urban
areas of China, Japan, Thailand and Vietnam talking about the
limited outdoor play time of today’s children, and Professor Akira
Maehashi, M.D., of the Faculty of Human Sciences at Waseda
University, an expert on children’s wellness, talking about how
playing outside helps children develop more fully.
ANESSA has been a suncare expert for over 30 years. According to
Chiaki Tomita, Chief Brand Officer of Global Premium Brands at
Shiseido: “Under ANESSA’s ‘Free to Shine: let people shine
infinitely under the sun’ brand purpose, we began providing special
support for Xeroderma Pigmentosum (XP) patients in 2004, and then
from 2018 we initiated education about UV rays and the importance
of sunscreen in collaboration with preschools and elementary
schools in Japan. We look forward to expanding these efforts
through the ANESSA Sunshine Project to encourage children to play
outdoors and enjoy the many holistic benefits.”
ANESSA was created to provide UV protection that allows people
to enjoy the benefits of sunshine, the ultimate source of
life-giving energy. While the World Health Organization (WHO)
recommends that children and adolescents between the ages of 5 and
17 get at least 60 minutes of physical activity per day (at least 7
hours per week)*2, the amount of time actually spent outdoors is
declining in modern society. A survey*3 conducted by ANESSA in
urban areas of China, Japan, Thailand and Vietnam found that less
than 50% of children in these regions play outdoors at least 7
hours per week. According to Professor Akira Maehashi, M.D.,
playing outdoors promotes balanced physical, emotional, social,
intellectual and spiritual growth, strengthens the autonomic
nervous system, and stimulates inspiration and spontaneity, all of
which are essential for health throughout human life.
Going forward, the ANESSA Sunshine Project will address this
growing need in modern society by helping children across Asia
build a foundation for lifelong holistic well-being through
nurturing experiences under the sun.
*2 WHO guidelines on physical activity and sedentary behaviour
(https://iris.who.int/handle/10665/336656) *3 ANESSA’s online
survey about children's outdoor play, targeting parents in
Shanghai, Tokyo, Bangkok and Ho Chi Minh City (100 respondents in
each city) from February 15 to March 1, 2024
About ANESSA
A Japanese suncare expert brand established in 1992. Going
beyond sunscreen, ANESSA helps people shine infinitely under the
sun. ANESSA’s suite of products is based on formulas that develop
cutting-edge UV protection technology that nurtures the skin, today
and into the future. Boasting the No.1 position in sales in Asia*1,
as a global suncare brand, ANESSA is currently available 12 Asian
countries and regions.
ANESSA Official Website:
http://anessa.shiseido.co.jp/en/
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