ROANOKE,
Va., May 13, 2024 /PRNewswire/ -- Woods Rogers,
a prominent midsize law firm in Virginia serving clients nationwide, announces
the launch of its mission-driven brand and client-focused website.
The new identity follows the successful 2022 merger between two
historic Virginia firms, Woods
Rogers and Vandeventer Black, which
created a regional market leader with more than 135 lawyers and a
total workforce of more than 250 professionals. A key element of
today's announcement is a shorter, client-friendly brand name,
Woods Rogers, and a fresh visual identity inspired by its
"uncommon" capabilities, service, and culture.
"We are excited to redefine the legal experience for our clients
and position the firm for the future," said Dan Summerlin, President of Woods Rogers.
"Following the merger, members of the new firm came together to
chart a course for our combined future. This allowed us to reflect
on the two firms' legacies and bring out the best of their
collective traditions while looking toward the future. As we
approach our second anniversary, we celebrate our shared identity
and vision."
With more than 268 combined years of experience providing
top-tier legal representation across practices and industries,
Woods Rogers is poised to elevate its brand presence. The
rebranding is anchored by updated brand messaging encapsulating six
defining principles focused on "uncommon" capabilities, service,
and culture.
"From the beginning, we saw a need to meet our clients' shifting
legal needs and realities. We are not another merged firm trying to
carve space for ourselves in the legal landscape – we are a new
leader in the market," added Summerlin. "This rebranding marks an
exciting chapter in our journey to evolve and adapt to the needs of
our clients."
Woods Rogers' creative partners Contrast & Co. and Firmseek
were integral to visually bringing the new brand to life. Wood
Rogers' talented team of creative professionals led the rebranding
initiative, completed over nine months.
Woods Rogers is a Virginia-based law firm delivering uncommon
service and solutions. More than 135 attorneys collaborate
across disciplines to provide business-focused legal advice to a
diverse range of clients, from individuals to large
corporations. With outstanding talent, strong
relationships, and an exceptional culture, Woods Rogers is
redefining the legal experience for clients. Learn more
at woodsrogers.com or @woodsrogers on LinkedIn.
For More Information: Kristen
Chatterton
Woods Rogers
(804) 237-8812
377538@email4pr.com
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SOURCE Woods Rogers