One A Day® Partners with Julian Edelman to Share #WellnessConfessionals
2024年5月13日 - 9:01PM
ビジネスワイヤ(英語)
Social campaign gives consumers a platform to
divulge wellness fads they have been falling for
One A Day®, the multivitamin and supplement brand rooted in 80+
years of nutritional science, has launched a new campaign to
address the prevalence of wellness fads and misinformation and
remind consumers to trust science when it comes to their wellness
journey. The social campaign #WellnessConfessionals also gives
people a platform to divulge the wellness fads they have been
falling for.
To support the launch of #WellnessConfessionals, One A Day®
teamed up with former professional football player and MVP Julian
Edelman who shares wellness trends he tried that did not live up to
the hype. "People have suggested a lot of strange wellness diets to
me. I’ve tried it all. But I've learned to ignore all the weird
nutrition advice and build habits based in science, like eating
healthy and adding One A Day®," says Edelman.
By sharing their wellness confessionals across TikTok,
Instagram, and Facebook, consumers can enter a sweepstakes for a
chance to win a 5-night stay at an American wellness resort to help
them escape the noise.
Consumers can enter the sweepstakes by posting a video or image
and sharing an experience with a wellness trend they have
participated in that didn’t live up to the hype or otherwise did
not meet their expectations on Facebook, Instagram or TikTok,
tagging One A Day® and using the hashtag #WellnessConfessionals and
#OneADaySweepstakes in the post caption. The sweepstakes run from
May 9, 2024 through June 30, 2024. No purchase necessary. Void
where prohibited. Open to continental U.S. residents who are least
18 years old or age of majority. For official rules, visit:
https://www.oneaday.com/wellness-confessionals-giveaway-rules.
In the battleground of wellness and nutrition, new trends often
promise quick fixes, whether it's detox teas, extreme diets, or
trendy workouts. Many of these fads lack scientific backing and may
even be harmful in the long run. "One A Day® is a multivitamin and
supplement brand rooted in nutritional science, supporting
consumers’ wellness for over 80 years. In a world inundated with
wellness noise, One A Day® is committed to help consumers navigate
the wellness noise and provide them with scientifically designed
products to support their health and wellness," said Lisa Perez,
General Manager and VP Marketing, Nutritionals at Bayer.
For more information on One A Day® and #WellnessConfessionals
visit oneaday.com or Instagram and TikTok.
About One A Day
One A Day is a multivitamin and supplement brand offering
specially formulated products for many members of the family. From
prenatal to 65+, One A Day offers products for different ages,
genders and health goals. The portfolio includes tablet, softgel,
capsule, and gummy products. One A Day products are available at
most major drugstores and retailers nationwide.
About Bayer
Bayer is a global enterprise with core competencies in the life
science fields of health care and nutrition. In line with its
mission, “Health for all, Hunger for none,” the company’s products
and services are designed to help people and the planet thrive by
supporting efforts to master the major challenges presented by a
growing and aging global population. Bayer is committed to driving
sustainable development and generating a positive impact with its
businesses. At the same time, the Group aims to increase its
earning power and create value through innovation and growth. The
Bayer brand stands for trust, reliability and quality throughout
the world. In fiscal 2023, the Group employed around 100,000 people
and had sales of 47.6 billion euros. R&D expenses before
special items amounted to 5.8 billion euros. For more information,
go to www.bayer.com.
Forward-Looking Statements
This release may contain forward-looking statements based on
current assumptions and forecasts made by Bayer management. Various
known and unknown risks, uncertainties and other factors could lead
to material differences between the actual future results,
financial situation, development or performance of the company and
the estimates given here. These factors include those discussed in
Bayer’s public reports which are available on the Bayer website at
www.bayer.com. The company assumes no liability whatsoever to
update these forward-looking statements or to conform them to
future events or developments.
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version on businesswire.com: https://www.businesswire.com/news/home/20240513225542/en/
Jan Schlegelmilch Director, Integrated Communications, Bayer
Consumer Health U.S. jan.schlegelmilch@bayer.com
Emma McCormick Senior Account Supervisor, Media &
Engagement, twelvenote agency emccormick@twelvenote.com