- Now available in select Target retail locations across the
country, each toy comes with a QR-code to redeem traits in Pudgy
World, a multiplayer digital social experience.
- Each toy provides IP royalties to the corresponding Pudgy
Penguin NFT holder.
- This is Pudgy Penguins second launch in a major U.S.
retailer in the first year of the toy line.
MIAMI, May 12, 2024
/PRNewswire/ -- Pudgy Penguins, the IP and brand development
company behind the series of globally recognized characters, today
announced that its line of Pudgy Toys and newly licensed Lil Pudgys
is now available in the collectibles aisle at Target stores
nationwide. This is the second launch of Pudgy Toys in a major U.S.
retailer and is yet another milestone that demonstrates the
continued success of Pudgy Penguins' uniquely innovative retail
strategy. Pudgy Toys turns the digital collectible characters, that
are part of an online gaming experience powered by the zkSync
blockchain, into a popular line of physical products, seamlessly
blending the physical and digital worlds for consumers.
Pudgy Toys, a line of plushies, figurines, and collectibles
inspired by the Pudgy Penguins NFT collection, launched in
May 2023 on e-commerce platforms and
quickly became a No. 1 seller on Amazon in three separate
categories, won Toy Insider's Top Summer Toy of 2023. In
September 2023, Pudgy Toys debuted in
2,000 Walmart locations, and earlier this year announced the
expansion of its Walmart relationship with the addition of 1,100
new locations. This exciting new partnership with Target amplifies
Pudgy Toys' retail presence and bridges the gap between digital
assets and traditional retail, paving the way for an innovative
consumer experience.
"We are thrilled to announce the launch of Pudgy Toys in Target
stores nationwide, marking another significant stride in our
journey to redefine mainstream consumer experiences with Web3
technology. This expansion into Target, a leader in retail
innovation, signifies more than just growth; it underscores our
drive to widen the Pudgy Penguins community, attracting a diverse
new audience to our IP," says Luca
Netz, CEO of Pudgy Penguins. "By integrating our unique
digital NFT elements with physical toys, we're not just capturing
the hearts of a wider audience; we're also pioneering a new era
where blockchain technology meets everyday consumer interaction.
This launch with Target represents not just a milestone for Pudgy
Penguins but a leap forward for the entire Web3 community,
showcasing the endless potential of NFTs in the consumer retail
market."
Each toy comes with a QR code that unlocks traits and
collectibles inside of the newly updated version of Pudgy World, an
online, open-world game that is powered by zkSync, where players
can customize penguin characters, complete story-driven quests, and
more. The QR code on every toy offers an additional layer of
engagement, enhancing the consumer experience and fostering a
community around the Pudgy Penguins brand.
Since all of the existing and upcoming Pudgy Toys are connected
to existing pieces of IP, the NFT holders will continue to receive
royalty payments from Pudgy Penguins' recently launched licensing
platform, OverpassIP, where holders can submit their NFTs to be
considered for future Pudgy Toy launches and other brand
initiatives. OverpassIP is a revolutionary step for not only NFTs
but also blockchain technology, by creating a seamless solution to
NFT licensing. The OverpassIP technology has simplified the
licensing process for Pudgy holders by opting them into automatic
royalty tracking, which in turn has created real-world utility and
value for said holders.
Target stores will now carry six different Pudgy Toys clip-on
plushies, made by PMI Kids' World.
To access the media kit, please click, please click
here.
About Pudgy Penguins
Pudgy Penguins is dedicated
to making Web3 accessible to everyone by creating innovative
products that enable seamless onboarding. Their focus on community
empowerment and building brand awareness has made them the leading
IP in the Web3 space while also disrupting the traditional IP
sphere. They're committed to impacting the everyday consumer and
shaping the future of IP, Web3, and beyond. Visit pudgypenguins.com
to learn more.
Instagram: @pudgypenguins
Twitter: @pudgypenguins
YouTube: @pudgypenguinsofficial
Pudgy Penguins Media Contact
Sunshine Sachs Morgan &
Lylis
pudgypenguins@ssmandl.com
MGroup
press@mgroupsc.com
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SOURCE Pudgy Penguins