Annual Charitable Promotion from Affinity Plus Federal Credit Union Helps Generate Big Results for Special Olympics Minnesota
2024年5月9日 - 1:05AM
ビジネスワイヤ(英語)
Annual “jumpstart” campaign spurs more than
2,100 Minnesotans to take the Polar Plunge
Affinity Plus Federal Credit Union (Affinity Plus) announced
today that more than 2,100 Polar Plunge participants took advantage
of the credit union’s charitable promotion offer to get a $50
donation toward their $75 fundraising minimum, simply by signing up
using its custom promo code. Plungers that used the code
AFFINITYPLUS at registration went on to collectively raise nearly
$600,000 for Special Olympics Minnesota this year. As part of this
promotion, Affinity Plus will make a direct donation to the
organization for more than $100,000. All funds will go towards
supporting year-round athletic and health-based programs,
leadership and advocacy training, and inclusive school programs for
people with intellectual disabilities across the state.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240508873154/en/
All funds will go towards supporting
year-round athletic and health-based programs, leadership and
advocacy training, and inclusive school programs for people with
intellectual disabilities across the state. (Photo: Business
Wire)
“We continue to see increased involvement from participants each
year, including taking advantage of our jumpstart offer, and it’s
incredible. We’re working to spread awareness and support Special
Olympics Minnesota, while helping create a more-inclusive world,”
said Dave Larson, Affinity Plus CEO. “I’m proud of our employees
all across the state for their commitment to this incredible
cause!”
In addition to the jumpstart campaign, over 170 Affinity Plus
employees joined in on the fun by taking the plunge in 13 Minnesota
communities and raising more than $75,000 for Special Olympics
Minnesota. Furthermore, the credit union expanded on a 2023 effort
to bring Polar Plunge events to college campuses across the state,
leveraging its respective partnerships with Winona State University
and Bemidji State University. The two events raising nearly $20,000
in their first year combined. Last year, the Polar Plunge was
successfully hosted at Minnesota State University Moorhead, which
was hosted for its second consecutive year in April of 2024.
"Affinity Plus stands out as an incredible partner of Special
Olympics Minnesota,” said Dave Dorn, President and CEO of Special
Olympics Minnesota. “They go above and beyond in their support for
the Polar Plunge, finding creative and effective ways to make an
impact. Not only do they help us raise vital funds for our Special
Olympics athletes, they ignite a spirit of community across the
state.”
Affinity Plus has supported Special Olympics Minnesota since
2008, prompting thousands of employees and community members to
take the plunge. To date, the Minnesota-based credit union has
contributed nearly $850,000 to the cause. In 2023, Larson was
re-elected for a third year to the position of board chair of
Special Olympics Minnesota, and he has personally volunteered for
the organization for more than 20 years.
About Affinity Plus
Based in St. Paul, Minn., Affinity Plus Federal Credit Union is
a not-for-profit, financial cooperative that puts people first
above profits. Members of Affinity Plus receive maximum value
through competitive rates, minimal fees, and unique, member-centric
products and programs. Established in 1930, Affinity Plus has 30
branches located throughout Minnesota and is owned by over 250,000
members. Affinity Plus has more than $4 billion in assets.
Additional information is available at www.affinityplus.org or by
calling (800) 322-7228.
About Polar Plunge
The Polar Plunge is a series of events where people jump into
freezing cold water to support Special Olympics Minnesota. The
first Polar Plunge took place at Como Lake in St. Paul in 1998.
Since then, the Plunge has expanded to over 20 locations across
Minnesota. Polar Plunge events are hosted in collaboration with The
Law Enforcement Torch Run® (LETR), the largest grassroots
fundraiser and public awareness vehicle for Special Olympics in the
world.
About Special Olympics Minnesota
Since 1973, Special Olympics Minnesota has been creating a new
world of inclusion and acceptance for people with intellectual
disabilities by providing year-round sports competitions, inclusive
healthcare programs, leadership training, and inclusive school
programs. Special Olympics Minnesota envisions a Minnesota where
every person, regardless of their ability, has every opportunity to
thrive and reach their fullest potential.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240508873154/en/
Danielle Johnson djohnson@affinityplus.org