Insticator unveils a streamlined, swifter, and more robust
iteration of its flagship commenting product, promising a paradigm
shift in online discourse.
- The new platform is poised to set the standard for online
engagement within the industry.
- COOL Comments marks a substantial technological advancement
over previous Insticator Commenting versions.
- A variety of new features make COOL Comments the most-versatile
option on the market to foster digital engagement.
NEW
YORK, May 8, 2024 /PRNewswire/ -- Building on
the success of their flagship Commenting platform, Insticator, a
premier SSP and leading creator of engagement and monetization
tools for online publishers continues to innovate with the launch
of COOL Comments. This comprehensive update empowers publishers to
cultivate communities around their websites, enhance engagement,
and gather actionable data while respecting user privacy.
"COOL Comments is the culmination of years of development," said
Zack Dugow, President & CEO of Insticator, "By both responding
to our clients' feedback on our legacy Commenting product and also
looking down the road at what will be needed for future success,
we've built a robust product that we're confident will remain the
leading option in this space for years to come."
The revamped commenting platform showcases enhancements across
every facet and functionality, representing a significant leap
forward not only from the original Insticator (Legacy) Commenting
but also from other competitors in the field. Previously known as
"Commenting 2.0" in earlier announcements, COOL Comments eventually
advanced to a point where it was ready to hit the market under its
own name.
Technical Upgrades
Insticator's COOL Comments platform is designed for the modern
internet, which has broken free of laptops and desktops and now
lives on devices of every shape and size. COOL Comments scales to
fill or fit any space, no matter how wide or thin, ensuring that
users on massive gaming rigs and users on old iPhones will be able
to engage with comments.
"Our focus on a mobile-first design language ensures easy
readability, large calls-to-action, side scrollable filters,
drawer-like menus, and more, providing a native-app-like experience
for mobile-web users," according to Troy
Riso, Senior Director of Engineering at Insticator.
COOL Comments is 5x lighter than the original Commenting
platform, with 70% faster load times, 200% faster Database
searches, and 100% faster API response. The platform is optimized
around Core Web Vitals, ensuring that the addition of COOL Comments
still allows users to experience fast load times and seamless
operation.
New Features
With COOL Comments, next-level gamification features have
massively improved the commenting experience for users, with an
all-new "Kudos" system allowing users to gain points from actions
such as posting comments, adding an emoji reaction, or receiving a
reaction to their own comment. These features allow users to "level
up" to different ranks, from "Recruit" to "Hall of Famer,"
encouraging them to spend more time on-site and participate.
Additionally, real-time notification features alert users when
other users are typing, how many users are on the page, and more.
Even if they click away, email notifications will alert them to new
parts of the conversation they may have missed, drawing them back
for more. This ensures a lively community — while also gathering
valuable first-party data that publishers can use to make informed
decisions for further growth.
Coming Soon
To celebrate this new rollout, Insticator has planned a big push
on social media in the coming days, including an in-depth tour of
the new features on Insticator's blog. Users of Insticator's
existing platform will also have the opportunity to upgrade to the
next level of commenting.
"We couldn't be prouder of the results with COOL Comments,"
Dugow added, "The future of commenting is here, and it's
Insticator."
About Insticator
At Insticator, the experience matters. As a Premier SSP,
Insticator maximizes revenue through differentiated franchise
brands. Their suite of engagement, ad monetization, SaaS, and media
products is tailored to achieve this and more. Beyond the tangible
ROI from working with Insticator, the first-party data collected
puts publishers back in the driver's seat, to better understand
audience behavior and facilitate extreme precision targeting for
the brands they represent.
Insticator's diverse company portfolio includes OKO, a Google
Certified Publishing Partner for Connected TV, and Balihoo, a
leader in multi-location marketing. Augmenting these offerings are
Insticator-branded products designed to empower publishers in
boosting engagement within their ecosystems, fostering active user
interactions with site content and each other. This commitment
extends globally with the expansion of Insticator into Australia, positioning it as a leader in
managed-service media solutions.
Collectively, Insticator has reached over 350 million consumers
monthly across their network of premium publishers and advertisers,
including Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking
Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.
Insticator is a proud 6x recipient of the Inc 5000 list of
America's fastest-growing private companies, a 2x recipient of
Deloitte's Fast 500, recognized on Crain's New York Fast 50 list,
recognized by Digiday's Digiday Media Awards as a company working
to modernize digital media, and awarded as one of AdWeek's Top 10
Fastest Growing Solution Providers globally.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/insticator-launches-cool-comments-a-leap-forward-in-online-community-building-302140056.html
SOURCE Insticator