This must-attend event,
combining tastings, discoveries, and music, will take place at
the Windsor Station and in the Rio Tinto Courtyard in
downtown Montreal.
MONTREAL, May 8, 2024
/CNW/ - The Mondial de la bière will celebrate its
30th edition May 24-26,
2024, in the magnificent heritage setting of the Windsor
Station and the Rio Tinto Courtyard, in the heart of downtown
Montreal. Once again this year,
the largest international beer festival in America will delight all
enthusiasts, with over 100 breweries present or represented and a
wide variety of products to taste.
"We are truly proud to have reached this milestone in
celebrating the 30th anniversary of the Mondial de la bière this
year, which is THE must-attend event to discover a
smorgasbord of beers, share with friends, and taste responsibly.
Whether they are novices, epicureans, connoisseurs, or simply
curious, all beer lovers are warmly invited to enjoy this
anniversary edition to participate in various tasting activities
with experts, all in a musical atmosphere accessible for free. We
look forward to welcoming you!" declares Jeannine Marois, co-founder and CEO of the
Mondial de la bière.
Diverse and festive
entertainment
New this year, beer tasting workshops will be led by
Stephen Beaumont, widely recognized
in the global beer and spirits industries for over thirty years. He
is the author of several books on beer including The World Atlas
of Beer and The Beer & Food Companion, and has
judged in many international tasting competitions, including the
World Beer Awards, the Brussels Beer Challenge, and the Canada Beer
Cup.
"I am thrilled to participate in this special edition of the
Mondial de la bière where hop enthusiasts naturally converge. Beer
is more than a drink; it's a sensory and cultural experience that
unites people from around the world. I am honoured to share my
passion and knowledge during the beer tasting workshops at the
Mondial de la bière, where we will explore together the flavours
and aromas that make each beer a work of art," emphasizes
Stephen Beaumont.
In addition to these workshops, the general public will also be
invited to participate in blind tastings. In the context of
this competition, participants will have the opportunity to test
their taste buds by blind tasting five beers specially brewed for
the 30th edition of the Mondial de la bière. Six tasting
sessions are planned per day, hosted by beer enthusiast and
specialist Guy Lévesque.
A special show with flavours from
Belgium, Brazil, France, and here!
For its 2024 edition, the Mondial will welcome an exceptional
number of foreign brewers and owners, with a particular emphasis on
imports from Belgium (21),
Brazil (9), and France (8) with exclusive products grouped in
dedicated pavilions. A total of 70 breweries from outside
Quebec and over 200 imported beers
will be featured.
Quebec and Canadian products
will also be highlighted, with visitors having access to a space
reserved for some of the winning beers of the Canada Beer Cup. They
will also have the chance to taste the 27 beers specially brewed in
Quebec for the 30th
edition of the Mondial de la bière and participate in a blind
tasting competition to determine the grand winner of this vintage!
Distinguished by its exclusive offerings, this annual event also
gives Quebec microbreweries a
chance to showcase their products to consumers.
In addition to creations from brewers near and far, participants
will find perfect food pairings for beer on-site. The complete list
of breweries and food exhibitors can be found here.
16th edition of the
Mbière Greg Noonan
competition
This is a totally original competition that stands out by
eliminating the reference to a style as a criterion for judging the
quality of the beers in competition; the evaluation is therefore
essentially based on the intrinsic qualities of the beer. This
annual competition pays tribute to Greg
Noonan, who was a pioneer in the
United States for home brewing methodology, a celebrated
brewing author, co-founder of one of the first brewpubs in New
England (Vermont Pub & Brewery, Burlington, Vermont), and an innovator in
brewing techniques.
A Platinum medal will be awarded to the beer that receives the
highest score in the competition, and 10 Gold medals will be
awarded to the 10 beers that receive the highest scores assigned by
the judges, along with a certificate. The winners will be announced
on Sunday, May 26th at
1:30 PM. The jury includes
Natacha Baijot, founding
member and brewer, La Chope Angus – Quebec; René Brideau, sales director,
Brasseux d'la Côte New Brunswick;
Sylvain Fazan, tasting expert
and author – Switzerland;
Francis Mainardi, beer expert
and marketing – Brazil; and
Jordan St-John, beer expert
and judge – Ontario and
Jean-Michel Tisseur, head
brewer, Microbrasserie Mutoïde – Quebec.
Food and beer trucks join the
festivities
To mark its 30th edition, the Mondial de la bière
will offer visitors a significant novelty by welcoming food and
beer trucks offering a variety of gourmet dishes! During the three
days of the event, festival-goers will also be immersed in a
festive atmosphere combining DJs, entertainment, and musical
performances on the outdoor terrace.
An event accessible to
all
Four packages are available in the Mondial de la bière's virtual
shop, ranging in price from $10 to
$30. For blind tastings, the
$15 registration fee includes a black
blind tasting glass and the tasting of two ounces for each of the
five beers. The awarding of medals to three winning breweries of
the blind tasting competition will take place on Sunday evening.
Visitors can also purchase their package or tasting coupons at the
event reception, which remains free to enjoy the atmosphere and
musical performances.
For the complete program and more information, click here.
Photos can be downloaded here.
Mondial de la bière
2024 in short
|
Date:
|
From Friday, May 24 to
Sunday, May 26, 2024
|
Hours:
|
Friday and Saturday,
from 11 a.m. to 11 p.m. / Sunday, from 11 a.m. to 9 p.m.
|
Location:
|
Windsor Station and Rio
Tinto Courtyard
|
|
1160, avenue des
Canadiens-de-Montréal, Montreal (Quebec) H3C 1B3
|
Metro access:
|
Lucien-L'Allier or
Bonaventure station
|
Entry:
|
Free
|
Packages:
|
4 packages
available
|
Tasting:
|
Rechargeable payment
card with virtual tasting coupons
|
|
1 coupon = $1 + taxes /
average of 2 to 8 coupons per tasting for most beers
|
Quantity:
|
2 or 4 ounces per
tasting
|
Glass:
|
Tastings will be
exclusively served in a Mondial de la bière glass from the 1994 to
2024 editions, designed for responsible consumption. If the visitor
does not have a Mondial de la bière glass, they must purchase
one on-site for $10, $15, or $20 + taxes depending on the chosen
package.
|
Blind tasting:
|
$15, including 1 black
blind tasting glass and tasting of 2 ounces for each of the 5
beers.
|
To share this news on social media, please
use @Mondialbiere (Facebook), @Mondialbiere (Instagram), and
@Mondialbiere (X, formerly Twitter).
#mondialdelabière #mondialdelabiere
#mondialdelabière2024 #mondialbière
#produitsbrassicoles #experiencededegustation
#saveursbrassicoles
Impressive statistics
Since its inception in 1994, the Mondial de la bière has
welcomed over 2.2 million visitors during 168 days of activities! A
total of 2,632 breweries from 45 countries, 19 American states, 8
Canadian provinces, and 2 territories have participated in the
event, as well as 559 food exhibitors, cider mills, meaderies,
distilleries, and industry representatives. A total of 10,239 beers
have been tasted by festival-goers, along with 1,158 ciders, wines,
meads, and distilled products. As for beer sales, they amounted to
$14,503,042.
About the Mondial de la
bière
Founded in 1994, the Mondial de la bière is a unique and
friendly tasting event considered a gateway to the brewing industry
in Quebec and beyond. Over the
years, this gathering has become the largest international beer
festival in North America, and its
reputation extends beyond the country's borders. A major player in
the development of the brewing industry in Quebec, the Mondial de la bière is a
privileged witness to the evolution of consumer tastes for
beer.
SOURCE Le Mondial de la bière