Entrepreneurs Developed aiAdz to Help
Franchisors Improve ROI for Ad Campaigns
WASHINGTON,
May 8,
2024 /PRNewswire/ -- Franchise marketing hinges on
strategic advertising that often comes at an exorbitant cost with
lackluster results. Two franchise digital marketing veterans,
David Stein and Kylon Gustin,
founded Sales Chatz and are disrupting the industry with the
first and only AI platform in the franchising space. The
co-founders are taking digital advertising to the next level with
aiAdz, a platform that optimizes advertising performance
with proprietary AI.
With more than 30 years of combined franchise
marketing experience, the duo has written software that trains AI
how to find better prospects. Their clients include major
franchisors who say they are saving thousands of marketing and
advertising dollars previously earmarked for expensive trade shows,
Facebook ads, and other efforts that yielded minimal results and
non-qualified leads in many cases.
"We spent more than two years pouring our
extensive franchise digital marketing knowledge into the platform,"
explained Stein. "The exciting upshot is we are providing
innovative solutions to franchisors and franchisees who need to
pinpoint the right prospects. Our clients are thrilled because
aiAdz makes it much easier for them to sell franchises and scale
franchise advertising campaigns at the local level."
Matt Toy, Vice
President of Marketing at D1 Training, said he "doubled
down" on aiAdz after immediately realizing it was an incredible
tool. "Our budget has grown significantly during the last six
months and we have seen a significant increase in leads," he said.
"Even better, the quality of the leads is great and we have closed
on many of them from using aiAdz. We're incredibly grateful and
have been able to boost our projection of having 400 D1 Training
franchises in development by 2025."
As franchisors continually grapple with ad
clutter on social media and ever-changing algorithms, Stein and
Gustin have assembled an impressive list of clients who believe
using AI is a better way to reach and engage prospects.
Mark Ramage, VP of
Franchising Development with La Madeleine, an authentic
French café franchise serving pastries, coffee, classic French
entrées, said he is able to do a smarter ad spend with aiAdz.
"It's genius," said Ramage. "Before we
started using aiAdz, we had good ads and terrible leads. Now we are
able to get in front of the right candidates and capture heavy
hitters. I've seen digital advertising come a long way, but nobody
else is doing what these guys are doing at Sales Chatz. The more we
use aiAdz, the better it gets – and it also drives down the cost of
each lead."
Gustin said Sales Chatz runs and analyzes
advertising campaigns for approximately 60 clients, but there is
also an option for customers to access a dashboard and customize
their own ads. He said the user-friendly version enables
franchisors to create ads, target audiences, and make
adjustments.
"We've made it easy for customers to understand
and target their messages," Gustin explained. "The enormous benefit
of using aiAdz is the longer a customer uses it, the more efficient
it becomes."
Scott Mellon,
founder of Mellon Franchising for several fast casual and quick
service restaurant franchises, said aiAdz has ramped up the growth
of brands he works with.
"Every brand has challenges with leads," Mellon
said. "It's either the volume of leads, the quality of the leads,
or both. As soon as David and Kylon showed aiAdz to me, I was on
board. It is by far the most narrowly focused and sophisticated
platform I have ever worked with."
"We have taken our human knowledge and data and
trained AI software on what works and what doesn't," Stein said.
"The product is only as good as the knowledge it receives. Our
platform is continually learning and improving over time to help
our clients get the best results and return on their
investment."
For more information or to interview the
co-founders, contact Rhonda Price at
(561) 371-9407.
ABOUT SALES CHATZ
Sales Chatz LLC is an advertising technology
company that combines artificial intelligence and data sets to
automatically optimize the effectiveness of advertising campaigns
at scale for multi-unit brands. Sales Chatz eliminates the time and
complexity of running multiple advertising campaigns on Facebook,
Instagram, and Google. The integration of data and machine learning
automatically provides insights into the effectiveness of all
campaigns across all platforms. This not only saves time and money
but improves the ROI of multi-unit brands advertising
campaigns.
Contact: Rhonda
Price
(561) 371-9407
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SOURCE Sales Chatz