Industry veteran with nearly 30 years of
leadership experience at UBS joins Board following recent
reinvestment by Genstar in Cetera
SAN
DIEGO, May 7, 2024 /PRNewswire/ -- Cetera
Financial Group, the premier financial advisor Wealth Hub,
announced today that Marten Hoekstra
has joined its Board of Directors. Hoekstra has nearly 30 years of
experience in leadership roles at UBS and its predecessor firm
PaineWebber and has a deep understanding of the wealth management
industry. As the newest member of Cetera's Board of Directors, he
will be instrumental in guiding Cetera's organic growth strategies
through recruitment, retention and asset growth.
"I have known Marten for many years, and it is abundantly clear
that he is among the best and brightest leaders in our industry,"
said Mike Durbin, CEO of Cetera
Holdings. "Marten's background in the wirehouse space, global
wealth management expertise and deep knowledge of the financial
advice industry position him perfectly to help propel Cetera to and
through its next phase of growth. I look forward to working closely
with Marten and the rest of the Board to advance Cetera's long-term
goals and serve our financial professionals."
"Cetera is uniquely positioned to capitalize on today's rapid
industry convergence," Hoekstra said. "I am aligned with Mike and
the broader Cetera team philosophically and welcome the opportunity
to join them. It is unusual to see a firm so well positioned for
continued growth. Cetera's delivery of flexible service and
affiliation capabilities and deliberate approach to making the big
feel small make them a standout. I am very enthusiastic about what
we have in front of us at Cetera."
Hoekstra's experience includes multiple leadership roles at UBS,
where he served as CEO of UBS Wealth Management Americas, as a
member of the UBS Group Executive Board and Deputy CEO within
Global Wealth Management. His career in the industry started with
an advisor trainee position in Grand
Forks, North Dakota. He went on to spend 26 years at UBS and
its predecessor firm PaineWebber.
The appointment of Hoekstra follows Genstar's recent
reinvestment in Cetera, which was completed in December 2023. The reinvestment enables ongoing
deployment of capital to support Cetera's continued expansion
through organic growth, M&A and new markets.
Visit www.cetera.com for more information.
About Cetera
Cetera Financial Group, which is owned by Cetera Holdings
(collectively, Cetera), is the premier financial advisor Wealth Hub
where financial advisors and institutions optimize their control
and value creation. Breaking away from a commoditized and
homogenous IBD model, Cetera offers financial professionals and
institutions the latest solutions, support, and services to grow,
scale, or transition with a merger, sale, investment, or succession
plan. Cetera proudly serves independent financial advisors, tax
professionals, licensed administrators, large enterprises, as well
as institutions, such as banks and credit unions, providing an
established and repeatable blueprint for scalable growth.
Home to more than 12,000 financial professionals and their
teams, Cetera oversees more than $505
billion in assets under administration and $213 billion in assets under management, as of
March 31, 2024. In a recent advisor
satisfaction survey of nearly 35,000 reviews, Cetera's Voice of
Customer (VoC) program vigorously measures advisor experience and
satisfaction 24/7. Currently, it's ranked 4.8 out of 5 stars.
Visit www.cetera.com, and follow Cetera
on LinkedIn, YouTube, Twitter and Facebook.
"Cetera Financial Group" refers to the network of independent
retail firms encompassing, among others, the following FINRA/SIPC
members: Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera
Investment Services LLC (marketed as Cetera Financial Institutions
or Cetera Investors), and Cetera Financial Specialists LLC. Located
at: 655 W. Broadway, 11th Floor, San
Diego, CA 92101.
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SOURCE Cetera Financial Group