NEW ORLEANS, May 7, 2024 /PRNewswire/ -- Sidewalk Side
Spirits, known for its innovative approach to crafting spirited
beverages, has reached a significant milestone with its Gambino's
King Cake Rum Cream. Introduced four years ago during Covid, this
distinctive product has exceeded $2M
in sales, showcasing its increasing popularity and the brand's
ability to capture the essence of Mardi Gras in a bottle.
Inspired by the beloved Mardi Gras delicacy, the King Cake,
Gambino's King Cake Rum Cream blends creamy richness with the
flavors of cinnamon and vanilla, paired with the smooth, robust
essence of finely distilled rum. This fusion not only pays homage
to their collaboration with Gambino's Bakery but also honors the
cultural tradition of Mardi Gras in New
Orleans. The liqueur offers a fresh perspective on rum
cream, appealing to both connoisseurs and casual enthusiasts.
John Eason, the CEO of the
burgeoning, seasonal, spirits brand, expressed his excitement and
gratitude for the remarkable growth and success of Sidewalk Side
Spirits. King Cake Rum Cream's journey from a relatively unknown
brand to a local, iconic spirit underlines not just the brand's
accomplishments but also the significance of strategic
partnerships. The collaboration with Vincent and Victoria Scelfo, the owners of
Joe Gambino's Bakery, exemplifies
this. Known as the "King of King Cakes," Joe Gambino's Bakery contributes a rich
tradition to the partnership, enhancing the spirit brand's appeal.
This partnership between a spirit's brand and a bakery renowned for
its king cakes showcases how businesses can flourish through
innovative collaborations.
Eason also recognized RNDC, Empire Merchants, Fedway, Heritage
Wine & Spirits, and Best Brands for their pivotal roles in the
brand's success during the Mardi Gras selling season. He expressed
special appreciation for the RNDC Louisiana team for their
outstanding performance in their home state. The brand expects to
increase distribution into more states as it begins to play a
bigger role in on premise Mardi Gras celebrations across the
country and accounts that feature Louisiana's unique brand of seafood and
culinary dishes.
Next year's New Orleans Mardi Gras celebration promises to be
exceptional. With Mardi Gras extending January 6th to March 4th, 2025, the brand will
benefit from additional weeks of exposure. Additionally,
New Orleans will be the host city
for Super Bowl 2025 coinciding with the Mardi Gras in the
Crescent City adds to the
anticipation. Gambino's King Cake Rum Cream eagerly anticipates
welcoming everyone to the World's Greatest Party in their World
Class City.
Media Contact: John Eason,
john@sidewalksidespirits.com
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SOURCE Sidewalk Side Spirits