Top Media Executives Launch Fixated To Redefine Digital Entertainment Standards For Creators, Fans And Brands
2024年5月7日 - 2:07AM
A team of top media executives have joined forces to announce
the launch of Fixated, a company aimed at elevating the fragmented
digital entertainment landscape by providing a one-stop-shop for
creators, fans, and brands.
The team brings together an executive bench of
creator-economy all stars with diverse and complementary
backgrounds that include a deep-rooted understanding and expertise
of virality and business-building. Co-founder Zach Katz, formerly
president and COO of FaZe Clan, president of BMG North America, and
co-founder/CEO of Raised In Space, will serve as Fixated’s CEO.
Alongside Katz sits Fixated’s Co-founder and President Jason
Wilhelm, formerly co-founder of Talent X/Sway House and Content
Labs, who possesses an extensive background in the gaming and
digital space. Co-founder and Chief Studio Officer Dean Johnson
brings a wealth of experience in internet culture — from
co-founding Content Labs (top 5 partner to Snapchat) to now
building the fast-growing Fixated game studio. Luc Boulch,
Co-founder and Chief Content Officer — holds the perfect role for a
wizard of all things viral. In the past six months, Boulch has
built over 15 channels that have garnered 6 million subscribers,
with over 250 million views per month.
The foursome’s superpowers are being bolstered with
the addition of respected industry veterans Phil Ranta, and Ali
Adab, joining as Fixated’s Chief Operating Officer and Chief Growth
Officer and Partners, respectively.
Springing into action in the second half of 2023,
Fixated has already made great strides in its mission. Fixated’s
creator arm is launching with a reputable roster of famed creators
including Sketch, Botez Sisters, and Love Live Serve. In addition
to creator management and services, Fixated also produces original
content and IP through its content and gaming studios. The company
is already behind the creation of a slate of chart-topping games
across Roblox and Fortnite, which have amassed over 250 million
plays in the last nine months. They’ve also launched 20+ shows and
channels across YouTube and Snapchat, many of which have been
top-five shows on the platforms.
“Our goal with Fixated is to elevate what can be
expected from the digital entertainment ecosystem and help creators
build commercial value that matches their undeniable cultural
impact,” said Katz. “Digital entertainment has entered its next era
and at the heart of it is a generation of savvy creators and fans
who are demanding a greater value exchange. Our advantage in
launching Fixated today is our ability to offer this evolved value
proposition to creators and fans from day one.”
“Our mission is to set the gold standard for the
entire industry,” said Wilhelm. “It’s well past time for digital
entertainment to mature, and I’m proud to join forces with this
amazing group of co-founders to make it happen.”
Johnson added, “Every business on the internet
today has content at its heart. We are applying our advantage in
content to the highest-leverage opportunities in digital
entertainment starting with the $242B gaming industry.”
Fixated arrives at a pivotal time in the digital
entertainment space — one that broke away from traditional
television and film industries a decade ago and invited creators to
make their own content, games and serve as the CEOs of their own
careers.
“We are this generation’s fans who went on to
become creators. In doing so, we made virality our religion. And
now, whether it’s talent, content or gaming, we have a science for
driving traffic to our ecosystem like no one else,” said
Boulch.
To join Fixated on its mission in reshaping the
digital entertainment landscape, empowering creators, and engaging
fans, get in touch here.
Media Contact:Dawn KamerlingThe
Press Housedawn@thepresshouse.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/fdc84766-1cd3-47eb-984e-b29a5313d57e