McAfee and Intel Showcase AI-Powered Deepfake Detection Technology on the AI PC at RSA
2024年5月6日 - 1:01PM
ビジネスワイヤ(英語)
McAfee Deepfake Detector spots and stops
deepfakes with Intel® Core™ Ultra processor’s NPU, delivering a
combination of up to 300% enhanced performance and added privacy
for consumers on Intel-based AI PCs
McAfee, a global leader in online protection, today announced at
RSA San Francisco, enhancements to its AI-powered deepfake
detection technology leveraging the power of the NPU in Intel®
Core™ Ultra processor-based PCs.
The advanced AI-powered technology that underpins McAfee®
Deepfake Detector (previously known as ‘Project Mockingbird’) made
its debut earlier this year amidst consumers' growing concern for
identifying deepfake scams and misinformation. In fact, nearly
two-thirds (64%)1 of people globally are feeling more concerned
about deepfakes now than they were a year ago. Today's announcement
with Intel underscores McAfee's commitment to delivering innovative
and powerful online protection solutions that empower consumers to
live their lives online with confidence.
The McAfee and Intel collaboration addresses a significant
consumer and societal need by helping people discern truth from
fiction. Cybercriminals today often use AI to manipulate the audio
on a video to create convincing deepfake scams. McAfee Deepfake
Detector uses advanced AI detection techniques including
transformer-based Deep Neural Network models expertly trained to
detect and notify customers when audio in a video is likely
generated or manipulated by AI. McAfee is demonstrating at RSA the
significant performance and privacy improvements available when
harnessing Intel's AI PC technology.
Leveraging Intel Core Ultra processor's NPU, McAfee's AI models
complete inference (the analysis and detection of a deepfake)
locally, without needing to send private user information to the
cloud. McAfee has measured as much as a 300% performance
improvement on the same model by leveraging the NPU. This enhanced
performance, combined with the privacy advantages of local model
execution, and improved battery life, provides substantial benefits
to the customer.
"The collaboration with Intel is further evidence of McAfee's
innovative, customer-centric approach. In a world where seeing is
no longer believing, where AI-generated deepfakes have made it
harder than ever to tell real from fake, consumers need the latest
in AI to beat AI," said Steve Grobman, McAfee's Chief Technology
Officer. "With Intel, we're now going even one step further in
delivering a seamless and robust customer experience. Leveraging
Intel's Core Ultra processor technology and its NPU, we can provide
consumers with the most advanced and powerful generative AI
deepfake detection capabilities, without compromising on
performance or privacy. No need to send huge files to the cloud for
analysis with detection performed locally, providing even greater
peace of mind and control over your data."
“Our partnership with industry leaders like McAfee highlights
our commitment to enabling the technology ecosystem to use AI for
good,” said Carla Rodríguez, Vice President and General Manager of
Ecosystem Partner Enabling at Intel. "We're excited to collaborate
with McAfee to help bring to market innovative solutions like
McAfee Deepfake Detector which leverages the NPU in Intel Core
Ultra processor-based PCs, driving detection of malicious and
misleading deepfakes, while delivering optimal performance and
privacy."
About McAfee Deepfake Detector
McAfee Deepfake Detector utilizes advanced AI detection models
to identify AI-generated audio within videos, helping people
understand their digital world and assess the authenticity of
content. McAfee Deepfake Detector will soon be available for
English language detection, with plans for other languages to roll
out in subsequent phases.
About McAfee
McAfee Corp. is a global leader in online protection for
consumers. Focused on protecting people, not just devices, McAfee’s
consumer solutions adapt to users’ needs in an always online world,
empowering them to live securely through integrated, intuitive
solutions that protect their families, communities, and businesses
with the right security at the right moment. For more information,
please visit https://www.mcafee.com.
Forward-looking disclaimer
This document contains information on products, services and/or
processes in development. All information provided here is subject
to change without notice at McAfee’s sole discretion. Nothing in
this document shall be considered an offer by McAfee, create
obligations for McAfee, or create expectations of future releases
which impact current purchase or partnership decisions.
_________________ 1 January 2024 McAfee study on how artificial
intelligence is changing the future. Research conducted in multiple
countries (US, UK, France, Germany, Australia, India, Japan), 7,000
adults, age 18+, participated in the study, which was conducted by
Market Research Company MSI-ACI.
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