The K-Content Media Channel 'KITTO' Planning for an Official Launch in Thailand
2024年5月3日 - 11:00AM
ビジネスワイヤ(英語)
Targeting the Thai market by positioning itself as a
‘K-Culture Curator.’
Introducing a vast array of content encompassing
K-entertainment, fashion, beauty, food, and beyond through its
website and SNS channels.
Having amassed over 210,000 followers in a mere six-month
period and cemented its position as a frontrunner in the media
sector since the launch of its beta service in July of the
preceding year.
'KITTO', a platform aimed at the dissemination of Korean
lifestyle and cultural phenomena, has declared its formal debut in
Thailand.
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the full release here:
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'KITTO', a platform aimed at the
dissemination of Korean lifestyle and cultural phenomena, has
declared its formal debut in Thailand. (Photo: KITTO, kakaostyle
Corp.)
Operating under the banner of 'K-Culture Curator', KITTO intends
to propagate the worth of K-content, which has garnered global
attention, and foster enhanced engagement with younger users in
Thailand. In July of the preceding year, KITTO initiated a beta
service and subsequently inaugurated a myriad of social media (SNS)
channels such as Instagram, X (formerly Twitter), TikTok, etc.,
catering to the preferences of the digital native generation, who
are proficient in navigating the mobile-centric landscape.
KITTO transcends the mere translation and introduction of
trending Korean content by delivering localized, high-quality
content across each channel. Since its inception, the media has
enhanced user accessibility and satisfaction, resulting in a
current follower count surpassing 210,000. Notably, KITTO has
swiftly ascended to prominence as a preeminent K-content account on
Instagram within a mere 6 months of its opening.
KITTO distinctively produces image- or video-centered content
from various domains, including K-entertainment, gastronomy,
fashion, beauty, and prominent places. Furthermore, it fosters a
mutually beneficial relationship between content development and
potency by collaboratively crafting content with leading K-trend
partners.
KITTO has received favorable reviews from numerous users for its
exclusive interviews and filming works featuring prominent K-pop
artists such as the groups 'tripleS' and 'Kep1er'. Additionally, it
has presented competitive content by collaborating with various
players, such as the Korea Fashion Industry Association, the
fashion brand 'STAND OIL', the accommodation reservation platform
'STAYFOLIO', and the travel content platform 'Daytrip', among
others.
KITTO will strategically enrich visual treats for users and
extend their usage duration by offering diversified content that
incorporates the multifaceted interests of local users. Moreover,
across numerous SNS channels, KITTO will actively engage with the
younger population in Thailand, who are sensitive to entertainment
and trends, through interactive content delivery, in addition to
information sharing.
An official from KITTO said, “Our continuous efforts are aimed
at realizing the goal of becoming a premier channel for Thailand’s
MZ generation to access trending K-content swiftly and immersively.
KITTO is dedicated to catalyzing the proliferation of K-content,
particularly within the realm of fashion, which exhibits
significant potential for growth, not only within Thailand but also
on a global scale.”
[Kakao Style] Kakao Style (CEO Seo Jeong-hoon) was
formally established on July 1, 2021, through the merger of
‘croqui.com’ (the operator of ZigZag) and the ‘Style Business
Division,’ a division spun off from Kakao Commerce. Its primary
offering is ‘ZigZag,’ a style commerce platform curating fashion,
beauty, and lifestyle products. Launched in 2015, ZigZag employs AI
technology to tailor product recommendations to individual
preferences, including preferred shopping destinations, favored
products, and purchase history. It holds the top position in
transaction volume among women's fashion platforms. Furthermore,
Kakao Style is creating a commerce ecosystem centered on
‘personalization’ and ‘relationships’ through the operation of the
4050-fashion platform ‘Posty’ and the fashion curation service
‘Fashion by Kakao’.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502714838/en/
KITTO, kakaostyle Corp. Seung Hak Cha
matthew.tea@kakaostyle.com