Live Beyond Campaign Created With Input From California's
Youth
SACRAMENTO, Calif., May 1, 2024
/PRNewswire-PRWeb/ -- WHAT YOU NEED TO KNOW: The Office of the
California Surgeon General is launching the Live Beyond campaign to
increase awareness and understanding of Adverse Childhood
Experiences (ACEs), toxic stress, and their potential impacts. The
campaign provides science-based, healing-centered resources for all
Californians. More than 250 young Californians, including a Youth
Advisory Board, shared their personal stories, insights, and
perspectives to inform campaign development.
SACRAMENTO — Today, the Office
of the California Surgeon General (CA-OSG) is launching the Live
Beyond campaign to increase awareness and understanding of Adverse
Childhood Experiences (ACEs), toxic stress, and their potential
impacts, and provide science-based, healing-centered resources for
all Californians. The campaign's primary audience is youth and
young adults, and its secondary audience is parents and/or
caregivers who have experienced one or more ACE.
"Despite how unfortunately common Adverse Childhood Experiences
are, most of us are unaware of how to recognize the outcomes and
the steps needed to heal from the trauma," said California First
Partner Jennifer Siebel Newsom. "California's Live Beyond campaign is rooted in
the science of mental health and anchored by the stories of
hundreds of selfless young Californians who were willing to share
their stories in order to help develop a resource for all
California youth and
families."
"This campaign comes at a critical time for our youth who may be
struggling," said California Surgeon General Dr. Diana Ramos. "Our desire is that our messages of
hope and evidence-based healing strategies will lead to improved
physical and mental wellness over their life course."
WHY THIS MATTERS: RAND conducted a survey of California youth (ages 16 to 25) and
parents/caregivers (of children ages 8 to 16) for the campaign and
found that 6 in 10 surveyed have experienced at least 1 ACE, but
only 12% of youth and 10% of parents/caregivers have heard of the
term "ACEs" and know what the acronym stands for, confirming an
urgent need to educate Californians now. The good news is that
healing is possible and it's never too late to get support. Healing
ourselves is the first step to healing our communities and ending
cycles of trauma. Evidence-based stress-busting activities can
help, like being mindful, getting enough sleep, moving our bodies,
eating well, getting outside, and finding supportive
relationships.
CREATED WITH AND FOR CALIFORNIA'S YOUTH: The Live Beyond campaign
is grounded in science, market research, and best practices. It's
guided by subject matter experts, including former California
Surgeon General Dr. Nadine
Burke-Harris and the Youth and Young Adult Advisory Board of
the UCLA-UCSF ACEs Aware Family Resilience Network (UCAAN).
Insights from in-depth research, focus groups, and listening
sessions with a diverse group of California's youth were incorporated into the
Live Beyond campaign concept, strategy, and resource materials.
"This is the first campaign about ACEs to directly focus
messaging toward youth and young adults," said Dr. Sohil Sud, Director of California's Children and Youth Behavioral
Health Initiative (CYBHI). "We're hearing that they want to
understand the science behind ACEs, how these events can negatively
impact their mental and physical health and show up in their lives
and relationships well into adulthood, and how to heal with
evidence-based strategies. That's exactly what this campaign aims
to do."
WHAT ARE ACEs? ACEs are highly stressful and
potentially traumatic experiences that can happen to any of us
before we turn 18 years of age, including growing up with a
parent/caregiver who struggled with mental health or substance use,
witnessing domestic violence, or experiencing abuse or neglect.
Prolonged, intense, or persistent exposure to traumatic experiences
like ACEs can cause a toxic stress response, a response that can
affect our mental, physical, emotional, and relational health even
as adults. ACEs are strongly associated with 9 out of the 10
leading causes of death in the U.S. and more than 40 common health
conditions.
Hear some of the campaign's youth advisors discuss their own
experiences with ACEs and strategies they use to heal:
https://youtu.be/UgCTXQe4Q3E
ABOUT THE CAMPAIGN: The Live Beyond media and outreach campaign
will reach youth and young adults — with an emphasis on youth ages
16 to 25 — and parents/caregivers across California.
The Live Beyond campaign launches with a new website, social
content on Instagram, Facebook, and TikTok, and campaign resources
focused on:
- Increasing knowledge about ACEs, toxic stress, and the science
behind their potential impacts on everyday life — including
physical and mental health, interpersonal relationships, and
more
- Influencing attitudes about help-seeking by sharing stories of
healing
- Building skills with accessible tools and resources by
providing scientifically proven, culturally relatable, actionable
steps to heal and manage stress
- Inspiring action to overcome the impacts of ACEs and toxic
stress, and prevent them from continuing into future
generations
A free, healing-focused kickoff event will be held in
Los Angeles at Exposition Park on
Saturday, May 11, from 10 a.m. to 3 p.m. For more information, please
visit our event page.
CAMPAIGN MATERIALS: The following assets can be found on the
Live Beyond campaign materials page:
- Live Beyond press kit
- Live Beyond logo package
- Live Beyond fact sheet
For more resources,
visit livebeyondCA.org/campaign-resources.
Please follow our campaign social channels for updates,
educational content, stories from youth, and more.
BIGGER PICTURE: The Live Beyond campaign is part of the
Children and Youth Behavioral Health Initiative (CYBHI), a
historic investment by the State of
California that seeks to ensure all young people and
families can find support for their emotional, mental, and
behavioral health needs — when, where, and in the way they need it
most. It is a key component of Governor Gavin Newsom's Master Plan for Kids' Mental
Health and Governor Newsom's broader Mental Health
Movement.
Media Contact
Megan Bosse, Civilian Agency, 1
410-596-7965, megan@civilian.com, www.livebeyondca.org
View original content to download
multimedia:https://www.prweb.com/releases/office-of-the-california-surgeon-general-launches-awareness-campaign-for-youth-impacted-by-adverse-childhood-experiences-302133417.html
SOURCE The Office of the California Surgeon General (CA-OSG)