Paulaner USA Salutes Our
Military Through A New Partnership With The Non-Profit
Organization, Operation Homefront
NEW
YORK, May 1, 2024 /PRNewswire/ -- Paulaner
USA, the exclusive importer of the
legendary Paulaner in the United
States, is excited to announce its Big Cans for Big
Heroes national campaign in support of Operation Homefront,
a non-profit organization dedicated to building strong, stable and
secure military families. From May 1st
through June 30th, Paulaner USA will contribute a portion of its sales to
the non-profit organization, while rallying its dedicated fanbase
to join in supporting Operation Homefront's mission. This
initiative coincides with the continuing roll-out of the Paulaner
Münchner Lager 19.2 oz large can, a fan-favorite at concerts,
sporting events, as well as at military bases nationwide.
Supporting the military and first responders is a longstanding
tradition for Paulaner USA, with a
proud history of honoring those who have served in the military or
contributed to their local communities. Steve Hauser, CEO, and President of Paulaner
USA, says, "As we approach
Memorial Day, we feel it's important to recognize the overall
significance of this holiday and honor our military men and women
who serve our country, and not just celebrate the kickoff of
summer."
Hauser continues, "Paulaner USA's support of Operation Homefront
underscores our dedication to making a meaningful difference in the
lives of military families across the nation. Our Big Cans for Big
Heroes campaign was designed with this goal in mind and we are
proud to partner with an incredible organization such as Operation
Homefront, which provides vital assistance to those who have served
their country selflessly."
"Operation Homefront is immensely grateful for this partnership
with Paulaner USA. While the month
of May is traditionally marked by celebrations honoring the
dedication and sacrifice of our nation's military service members
and their families, the support generated through the Big Cans for
Big Heroes campaign will allow Operation Homefront to provide
critical programming and other vital resources to this special and
deserving group of our fellow citizens year-round, ensuring we are
there for them in their time of need for all they have done for all
of us in our nation's time of need," says Brig Gen Robert Thomas, USAF, Retired, President and COO
of Operation Homefront.
Operation Homefront has proudly served America's military
families since 2002, offering relief and recurring family support
programs to help these individuals overcome short-term difficulties
so they don't become long-term hardships. Through an array of
valuable and life-changing programs that address the specific
immediate and ongoing support needs they experience, Operation
Homefront is able to help military families successfully navigate
many of the unique challenges inherent in military life.
The Paulaner Münchner Lager 19.2 oz cans made its official debut
late last year and has since exploded in popularity, becoming a
favorite at minor league baseball stadiums and sports arenas
nationwide. The new, taller can offers the ultimate convenience
factor for consumers looking for a great quality bier that they can
grab, go, and enjoy. Plus, it is Paulaner's first ever 19.2 oz
can.
On the topic of firsts, Paulaner Münchner Lager was among the
first bier that German brewmasters brought to the city's Bavarian
taps. It's a true classic, with its clear gold sparkling hue and
crowned by a pure white head. A bier which always goes down well:
mild, elegant malts, with a hint of sweetness and hops in the
background. This Munich bier is
ideal to accompany spareribs and spicy dishes.
Since 1634, Paulaner has been dedicated to the art of brewing
and strictly follows the Reinheitsgebot, Germany's beer purity law. Today, Paulaner
continues to offer a wide array of beer styles, including the
Paulaner Münchner Lager, all created using a handful of select,
high quality ingredients.
More information about can be found
at www.paulanerusa.com or follow us on:
Paulaner USA Instagram:
@Paulanerusa https://www.instagram.com/paulanerusa/
Paulaner USA Facebook:
@Paulanerusa www.facebook.com/paulanerusa
For more information on how to get involved and support
Operation Homefront, visit www.OperationHomefront.org.
About Paulaner USA
Paulaner USA is headquartered in White Plains, New York, and imports Paulaner,
Hacker-Pschorr, Tsingtao and Fuller's. More information can be
found at http://paulanerusa.com.
About Paulaner
The Paulaner Brewery is one of the
largest breweries in Munich,
Bavaria in Germany and is part of
the Paulaner Brewery Group. The Paulaner Brewery Group unites the
brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and
Taxis. Since 1634, Paulaner has represented the finest brewing
tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still
being brewed) in Munich, Paulaner
and Hacker-Pschorr are two of the six brands allowed to be served
at the world-famous Oktoberfest.
About Operation Homefront:
Operation Homefront is a national nonprofit organization whose
mission is to build strong, stable, and secure military families so
that they can thrive – not simply struggle to get by – in the
communities they have worked so hard to protect. Recognized for
superior performance by leading independent charity oversight
groups, 83 percent of Operation Homefront expenditures go directly
to programs that support tens of thousands of military families
each year. Operation Homefront provides critical financial
assistance, transitional and permanent housing, and family support
services to prevent short-term needs from turning into chronic,
long-term struggles. Thanks to the generosity of our donors and the
support from thousands of volunteers, Operation Homefront proudly
serves America's military families. For more information, visit
OperationHomefront.org.
Media Contact:
Kelley DeVincentis
973-650-7663
376859@email4pr.com
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SOURCE Paulaner USA