LOS
ANGELES, April 30, 2024 /PRNewswire/ -- JOE &
THE JUICE, the renowned global fast-casual chain synonymous with
high-quality juices, coffees, and nutritious food offerings, is
starting a hot new trend and making breakfast the star of the show
with the launch of their digital campaign, 'GET CHIC FOR
BREAKFAST,' starring internet sensations and new BFF's Paris Hilton and Alix
Earle.
JOE & THE JUICE is starting a hot new
trend with the launch of GET CHIC FOR BREAKFAST starring
Paris Hilton & Alix Earle
JOE & THE JUICE knows breakfast can be the loneliest meal,
and that's why they've partnered with two iconic personalities,
Paris Hilton and Alix Earle, to revitalize the breakfast spirit
and encourage customers to get chic for breakfast — together.
Hilton and Earle met for the first time at JOE & THE JUICE in
Los Angeles, where they slayed,
slived, and bonded over the new Eggcado Breakfast Sandwich, proving
that breakfast is truly the chicest meal of the day.
This campaign is part of JOE & THE JUICE's breakfast
takeover. The company recently expanded its breakfast offerings to
include The Eggcado, JOE's first-ever breakfast sandwich. It
combines fresh cage-free hard-boiled egg mousse, low-fat mayo,
avocado, tomato, spinach, and JOE's signature Spicy Sauce. The new
breakfast menu also includes the Slab Breakfast Sandwich and the
Eggcado Breakfast Bowl.
"We're incredibly excited to kick off this campaign as we enter
the final phase of our breakfast launch rollout. Paris and Alix are
already integral members of the JOE family, making this partnership
a seamless fit to unite these two icons over breakfast," says
Kasper Garnell, Global VP of
Brand & Communications, JOE & THE JUICE. They really
brought our pink vision to life! With this campaign, we aim to
reignite togetherness at breakfast, which is statistically the
loneliest meal of the day."
The 'Get Chic for Breakfast' campaign launched digitally across
Instagram and TikTok.
Media Inquiries
Juliana Goldman
Potion PR
joejuice@potion-pr.com
Credits
Campaign Strategy: Potion, Kingsland, Kasper Garnell
Casting: Juliana Goldman,
Potion
Director: Keenan O'Reilly
Creative Direction: Kingsland
Writer: Walker Caplan
Production: David Katz,
Santho Goonewardene, Kingsland
Photography: Andrew Shankweiler
Art Department: Kate Van
Egmond
Food Stylist: Joey Firoben
PR: Potion
Hair: Eduardo Ponce for Paris Hilton, Laura
Polko for Alix Earle
Makeup: Vittorio Masecchia
for Paris Hilton, Shelby Smith for Alix
Earle
Styling: Sammy Kassaie for
Paris Hilton, Austen Turner for Alix
Earle
Post Production
Strategy/Creative Direction: Potion, Kasper Garnell
Executive Producer: Evan Wolf
Buxbaum
Post Producer: Sydney
Charvat
Editorial and Finishing: LEROI
Special thanks to – 11:11 Media & United Talent
Agency
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SOURCE JOE & THE JUICE