Why the leading wedding DTC brand is investing in
Experiential Marketing
LOS
ANGELES, Calif. , April 30,
2024 /PRNewswire/ -- Azazie, the renowned online
wedding retailer, is thrilled to announce the launch of Azazie
Studio, a groundbreaking concept set to redefine real-life wedding
and formal experiences. With Azazie Studio, influencers, the media,
and celebrities can now embark on an immersive journey at Azazie's
wedding and formal showroom, the central hub for all Azazie events
and activities.
Located in the heart of Beverly
Hills at 185 N Robertson Blvd, Azazie Studio offers a
luxurious and intimate setting designed to cater to the unique
needs and desires of influential talent partaking in wedding and
red carpet events.
Monthly, the showroom will play host to expansive events, bridal
celebrations, exclusive style and influencer appointments, as well
as curated gifting suites and press previews—all accessible by
appointment only.
"Our showroom's overarching objective is to amplify brand
awareness, elevate exposure, and boost impressions across all PR
and brand channels. Spanning media publications and various social
media platforms, we aim to lead the way in all things
experiential," said Charles Zhong,
CEO of Azazie.
"We are incredibly excited to introduce Azazie Studio to brides
everywhere," continued Charles
Zhong. "With Azazie Studio, we're bringing a new level of
sophistication, customization, and joy to the bridal shopping
experience. Our mission is to empower every woman to feel
confident, beautiful, and truly herself for any special moment in
her life."
What sets Azazie Studio apart is its innovative approach to
providing influential talent with the opportunity to have their
ultimate bridal fittings alongside their bridal party.
From the moment a bride walks through the door, she is greeted
by the Azazie team, who is
committed to making her vision a reality. Whether she's seeking a
classic ball gown, a sleek mermaid silhouette, or a
bohemian-inspired look, Azazie Studio offers an extensive
collection of wedding dresses to suit every style and budget, as
well as those of her wedding party. Talent who have attended
fittings this Spring 2024 include Delaney
Childs, Hannah Ann Sluss,
Remi Cruz, Vanessa Chen, and Pau
Dictado.
In addition to its curated selection of bridal gowns, Azazie
Studio also provides a range of customizable options, allowing
women to tailor their dresses to perfection. The showroom is split
into two categories - one dedicated to our bridal and bridesmaids
collection, and Azazie Atelier, our elevated
evening wear collection perfect for red carpet and gala
dressing.
But Azazie Studio is more than just a place to find the perfect
dress; it's a destination for inspiration, support, and
celebration. Women can enjoy exclusive access to styling sessions,
bridal workshops, previews, and fittings, all designed to make the
outfit not just the memorable moment. Azazie Studio will be
launching in April 2024. For more
information about Azazie Studio, stay tuned on our social channels
@azazieofficial.
About Azazie:
Azazie is the leading direct-to-consumer (DTC) e-tailer,
providing an array of bridal gowns, bridesmaid dresses, evening
wear, and accessories. Designed in Los
Angeles, Azazie disrupts the traditional wedding industry by
presenting made-to-order gowns at an affordable price point. The
brand is dedicated to promoting body-positive fashion, ensuring
that all dresses, available in sizes 0-30, are meticulously cut and
sewn to order. Explore our website, where you'll discover hundreds
of bridal and bridesmaid gowns and dresses, spanning over 80+
enticing color options.
Media Contact:
Azazie
PR@azazie.com
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SOURCE AZAZIE