FORT
WORTH, Texas, April 30,
2024 /PRNewswire/ -- Yesway, a leading
convenience store operator across the
United States, proudly reaffirms its unwavering support of
our nation's military and first responders with a $100,000 donation to Operation Homefront in
celebration of Military Appreciation Month.
Throughout May, Yesway and Allsup's invite customers to join
this initiative by supporting Operation Homefront through in-store
purchases or Smile Rewards donations at any of Yesway's 435
locations spanning Texas,
New Mexico, South Dakota, Iowa, Kansas,
Missouri, Wyoming, Oklahoma, and Nebraska.
For every purchase of a BODYARMOR 28-ounce or 1-liter beverage,
or any Yesway or Allsup's private-label brand salty snack,
ten cents ($.10) will be donated to Operation
Homefront. Yesway & Allsup's Rewards Members can also
contribute by redeeming Smiles (loyalty points) through the Rewards
app.
Operation Homefront, a nationally recognized 501(c)(3) nonprofit
organization, builds strong, stable, and secure military families
so they can thrive, not simply struggle to get by, in the
communities - OUR communities - they have worked so hard to
protect. Yesway is honored to support Operation Homefront's vital
mission, which provides relief and recurring family support
programs and services throughout the year to help military families
overcome short-term difficulties so they don't become long-term
hardships.
"We are grateful to Yesway for this generous gift that will help
us serve America's military families in their time of need after
all they have done for all of us in our nation's time of need,"
said Brig. Gen. (ret.) Robert D.
Thomas, President and COO, Operation Homefront. "Through
their incredible efforts to honor military families during Military
Appreciation Month, Yesway will help bring our vital mission to
life and allow us to make a meaningful impact for this very special
and deserving group of our fellow citizens."
Military Appreciation Month holds special significance for us at
Yesway, and we are privileged to support the incredible work of
Operation Homefront," said Tom
Trkla, Chairman and CEO of Yesway. "Our commitment extends
not only to our customers but also to veterans who live and work in
communities we serve and within our corporate and retail
teams. We are immensely grateful for their service."
Operation Homefront has been a lifeline for military families
since 2002, working hard to ensure that these very deserving
families have access to the support and resources they need to stay
strong, stable, and secure in the face of adversity. The
organization's steadfast dedication has earned it top ratings from
leading charity evaluators like Charity Navigator, which has
awarded Operation Homefront four stars for 11 consecutive
years.
Editor's Note: For media inquiries or interviews, please
contact Erin Vadala at Warner
Communications (erin@warnerpr.com or 978-468-3076). High-resolution
images and graphics are available upon request.
About Yesway: Yesway is an award-winning convenience
store operator established in 2015 and headquartered in
Fort Worth, Texas. With 435 stores
across nine states in the Midwest and Southwest, Yesway is renowned
for its iconic food service offerings, diverse grocery selections,
and private-label products, including the renowned Allsup's
deep-fried burrito. Through strategic acquisitions, new store
developments, and a commitment to customer satisfaction, Yesway
continues to solidify its position as one of the leading
convenience retailers in the United
States.
For more information, visit yesway.com.
About Operation Homefront: Operation Homefront is a
national nonprofit organization whose mission is to build strong,
stable, and secure military families so that they can thrive – not
simply struggle to get by – in the communities they have worked so
hard to protect. Recognized for superior performance by leading
independent charity oversight groups, 83 percent of Operation
Homefront expenditures go directly to programs that support tens of
thousands of military families each year. Operation Homefront
provides critical financial assistance, transitional and permanent
housing, and family support services to prevent short-term needs
from turning into chronic, long-term struggles. Thanks to the
generosity of our donors and the support from thousands of
volunteers, Operation Homefront proudly serves America's military
families. For more information, visit OperationHomefront.org.
Media Contact: Erin
Vadala, Warner Communications, erin@warnerpr.com or
978-468-3076
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SOURCE Yesway