Future of Video in India Sees Much Optimism for Growth with Technology as the Enabler for the Consumer
2024年4月30日 - 2:55PM
JCN Newswire
The Future of Video India conference welcomed over 130 senior
government and industry leaders in Mumbai for a day of discussions
centered around one of the most vibrant and burgeoning video
markets in the world.
Anil Kumar Lahoti, Chairman of Telecom Regulatory Authority of
India (TRAI)and Sanjay Jaju, Secretary, Ministry of Information
& Broadcasting (MIB), opened the conference with optimism about
the industry. The MIB hopes to see the current $30bn industry grow
to $100bn in the next 4-5 years. Both senior officials talked of
the need to create a level playing field and balance the interests
of the different sectors of the industry to encourage growth and
investment.
For Kiran Mani, CEO - Digital, Viacom18, technology was enabling as
many Indians as possible to access content. "People are doing more
with content than ever before. It's not doing more content," said
Mani. With the IPL on both streaming and pay TV now, Viacom18 had
democratized sports, which had gone from 100mn to 500mn screens,
and with this move, they had also made sports a "lean forward"
experience by enabling the content to be watched over mobile
devices and enabling a whole new level of engagement and
interactivity with the content.
Similarly, Sajith Sivanandan, Head, Disney+ Hotstar, India, shared
that 'the best businesses happen at the intersection of people and
technology... finding and operating in that intersection is the
gold mine right there.' However, serving the consumers remained
critical for a consumer first company like Disney, and that was
through telling great stories that were both relevant as well as
personalized for the consumer, and serving the right content at the
right point in time, added Sivanandan.
Beyond reaching and engaging consumers, content too had the power
to influence and change perceptions, with Aparna Purohit, Head of
Originals, India & SEA, Prime Video India, sharing during her
session on 'Inspiring and Empowering the Next Generation of Women
Leaders', that diversity was key to greenlighting any projects at
Amazon Prime Video, and that there must be a woman in every
writer's room. Sanjog Gupta, Head - Sports, Disney Star, too shared
that sports over the last 5 years had seen women more visible than
ever before.
With Indian content more accessible than ever, India was becoming
less exotic and more real in western minds, resulting in greater
success and recognition, said Sai Abishek, Head of Factual &
Lifestyle Cluster, South Asia, Warner Bros. Discovery. However, it
was important to focus first on an Indian market and get an
audience there, to build the chances of international success,
added Rishi Negi, Group Chief Operating Officer, Banijay Asia and
Endemol Shine India. But with many more stories to be mined, India
was barely scratching the surface in its journey to making its mark
globally, concluded Abishek.
Future of Video India is proudly sponsored by Gold Sponsors Akamai
and MEASAT.
Please click here (https://tinyurl.com/3nrkevke) for a selection of
photos from the event.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association
for the video industry and ecosystem in Asia Pacific. It serves to
make the video industry stronger and healthier through promoting
the common interests of its members. AVIA is the interlocutor for
the industry with governments across the region, leads the fight
against video piracy through its Coalition Against Piracy (CAP) and
provides insight into the video industry through reports and
conferences aimed to support a vibrant video industry.
For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
LinkedIn: www.linkedin.com/company/asiavideoia | Twitter:
@AsiaVideoIA
Source: AVIA
Copyright 2024 JCN Newswire . All rights reserved.