HKTDC Home InStyle, Fashion InStyle forge global business opportunities
2024年4月23日 - 8:00PM
JCN Newswire
Home InStyle and Fashion InStyle, organised by the Hong Kong
Trade Development Council (HKTDC), concluded at the Hong Kong
Convention and Exhibition Centre today. The four-day fairs
attracted some 24,000 buyers from 100 countries and regions, with a
significant presence from Mainland China, Japan, Indonesia, Taiwan
and the United States. Global buyers actively participated in the
two fairs, proving Hong Kongs status as the creative capital of
Asia.
Sophia Chong, Deputy Executive Director of the HKTDC, said: "Home
InStyle and Fashion InStyle, held concurrently this year, have
effectively converged the latest global trends in home and fashion
lifestyle products. The fairs have enticed professional buyers and
buying missions from different countries and regions, including
renowned fashion e-commerce giant Zalora, Glop Studio from France,
Carrefours Turkiye Branch, Hometeka do Brasil S/A from Brazil,
Hyundai Department Store from Korea and The Mall Group from
Thailand. These events have created cross-sector opportunities for
the industry. The HKTDC remains committed to promoting the
development of the fashion and creative sectors and we will
continue to inject new vitality into the Hong Kong fashion and
creative industry by organising CENTRESTAGE, the HKTDC Hong Kong
Watch & Clock Fair and Salon de TE in September this year,
building upon the success of these two fairs to reinforce Hong
Kongs status as the creative capital of Asia."
Survey reveals optimistic sales-growth outlook
An independent research agency commissioned by the HKTDC
interviewed some 740 exhibitors and buyers. Of the respondents, 64%
believe overall sales will increase in the next 12 to 24
months.
Among Home InStyle respondents, 36% identify business leads driven
from e-tailing as the most significant business opportunity this
year while 42% of Fashion InStyle respondents believe the major
opportunity lies in recovering purchasing power from customers.
Home InStyle respondents predicted that kitchenware and tableware
(22%) would have the biggest growth potential this year, while
simple design (25%), smart home products (24%), and environmentally
friendly and energy-saving products (22%) will be the most popular
trends. Fashion InStyle respondents identified urban clothing (35%)
and womenswear (33%) as having the highest growth potential.
In terms of the market outlook, respondents from the Home InStyle
believe sales prospects are promising in the Middle East (89%),
Mainland China (79%) and ASEAN (76%) markets. Meanwhile,
respondents from Fashion InStyle consider Taiwan (75%), Latin
America (74%), and ASEAN (72%) as markets with favourable sales
prospects.
Expanding business networks and pioneering new markets
Home InStyle and Fashion InStyle attracted exhibitors from 17
countries and regions, including emerging markets such as Mainland
China, ASEAN and the Middle East. The fairs boasted over 2,200
exhibitors. Aligning closely with sustainable development trends,
both fairs featured an extensive range of eco-friendly products.
Notably, Home InStyle directly responded to the Hong Kong SAR
Governments newly implemented plastic-free regulations on
disposable tableware, offering alternative solutions to industry
buyers.
The portable foldable cutlery set offered by the Hong Kong
exhibitor, Uphold Living Ltd, was the highlight at Home InStyle as
it provides a sustainable alternative to disposable cutlery. Eric
Tong, Director and Co-founder of the company, said: "A German buyer
will be our sole distributor in Germany and the United Kingdom and
placed an order for 10,000 sets valued at US$136,500. We have found
potential distributors from Korea, Singapore and the US and
potential buyers from Taiwan and Hong Kong. The pre-fair news
coverage has also generated four leads from local buyers." In
addition, Saudi Arabian exhibitor, Plastic Manufacturing House Co.,
made its debut at the fair where it engaged with buyers from South
America, Canada, Europe, Morocco, the Philippines, Mainland China
and Hong Kong. The company is confident it will strike a HK$400,000
(US$51,000) deal with Moroccan buyers.
Indonesian buyer Mulianingsih planned to procure plastic boxes and
glass food containers worth over US$400,000. She said: "At the Home
InStyle, I could directly purchase new products from suppliers at
lower prices. So I dont have to rely on Jakartas distributors.
Through Click2Match, I identified two potential suppliers for
plastic boxes and food containers and have already placed sample
orders. It was a brilliant idea to co-locate the Home Instyle and
Fashion InStyle, that allows me to source fashion accessories under
one roof."
Global fashion buyers flocked in for sourcing, Click2Match fosters
business discussions
The Taiwan Creative Industry Development Association brought five
brands and two jewellery designers to exhibit at Fashion InStyle.
According to Brian Hsueh, a supervisor at the Association, the
exhibition allowed them to connect with over 30 potential buyers
from Mainland China, India, Indonesia, Myanmar, Russia, Singapore,
Spain, Sweden, Vietnam and other locations. They estimated they can
secure orders valued at over US$200,000. Mr Hsueh remarked: "This
exhibition has met our expectations very well, proving it to be an
effective shortcut for Taiwanese brands to engage with the
world."
Tze Her Ying, Chief Operating Officer, Saturday Club, visited
Fashion InStyle to source items for the Singapore-based online
fashion brand specialising in ladies wear. She has identified two
suppliers and made plan to order approximately 5,000 items,
including sportswear like yoga wear, from a supplier within the
Athleisure zone. She noted: "I was impressed by the fair, and the
Click2Match business matching platform was very useful. It allowed
us to identify potential suppliers before even arriving at the
event. I highly recommend companies in the industry to visit this
exhibition."
Under the HKTDCs EXHIBITION+ format buyers and sellers can network
through the smart business-matching platform Click2Match after the
fairs close.
The Hong Kong Trade Development Council (HKTDC) has a lineup of
exciting exhibitions this month. The Hong Kong Gifts & Premium
Fair will take place from 27 to 30 April at the Hong Kong
Convention and Exhibition Centre. The Hong Kong International
Printing & Packaging Fair and the inaugural DeLuxe PrintPack
Hong Kong run concurrently at the AsiaWorld-Expo during the same
period. The Hong Kong International Licensing Show and Asian
Licensing Conference will also be held at the Hong Kong Convention
and Exhibition Centre from 27 to 29 April. These five events will
create cross-discipline business opportunities and generate greater
synergies for the industries.
Photo download: https://bit.ly/4aKsF4t
Websites
HKTDC Media Room: http://mediaroom.hktdc.com
Home InStyle: https://www.hktdc.com/event/homeinstyle/en
Fashion InStyle: https://www.hktdc.com/event/fashioninstyle/en
Hong Kong Gifts & Premium Fair:
https://www.hktdc.com/event/hkgiftspremiumfair/en
Hong Kong International Printing & Packaging Fair:
https://www.hktdc.com/event/hkprintpackfair/en
Hong Kong International Licensing Show and Asian Licensing
Conference: https://www.hktdc.com/event/hklicensingshow/en
Media enquiries
Please contact the HKTDCs Communications & Public Affairs
Department:
Home InStyle and Fashion InStyle
Snowy Chan, Tel: (852) 2584 4525, Email:
snowy.sn.chan@hktdc.org
HK Gifts & Premium Fair, HK International Printing &
Packaging Fair and DeLuxe PrintPack Hong Kong
Clementine Cheung, Tel: (852) 2584 4272, Email:
clementine.hm.cheung@hktdc.org
HK International Licensing Show and Asian Licensing Conference
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
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