WLFI Inks Co-Branding Venture With Lady of America HEATHROW, Fla., May 13 /PRNewswire-FirstCall/ -- Weight Loss Forever International, Inc. (BULLETIN BOARD: WLFI) announced today that a co-branding agreement has been signed between one of its weight loss divisions and a franchisee of Lady Of America Franchise Corporation (LOA). Beverly Hills Weight Loss & Wellness (BHWL), a wholly owned subsidiary of WLFI and a franchisee of Ladies Express Workout Center, a division of LOA, has signed an agreement to open a new Beverly Hills franchise at 11924 West Forest Hill Road in Wellington, Florida 33414. The new clinic will represent the sixth Beverly Hills clinic in southeast Florida and the second new BHWL franchise to be announced in less than one week. Michael D'Apolito, WLFI's CEO said, "This agreement has the immediate potential of opening doors nationwide for our company. It represents two progressive companies each with programs developed to address a growing majority of Americans." Martha Tigner, franchise owner said, "Ladies Express Workout Center is all for franchises opening new profit centers. I liked the image that Beverly Hills presents through its clinics, products, personnel and marketing. Ladies Express Workout Center and Beverly Hills Weight Loss & Wellness I'm sure will generate business for the other." About Lady Of America Franchise Corporation Started in 1984, Lady Of America Franchise Corporation is based in Ft. Lauderdale. The company markets three franchising programs: 1) Lady Of America, 2) Ladies Workout Express 3) Workout Express and Health Clubs of America. Currently there are over 1,000 locations worldwide with the company projecting to have 2000 units by the end of 2005. Lady Of America promotes a unique policy of not charging additional royalty fees for additional profit centers located within its franchises. About WLFI Weight Loss Forever International is a franchise management company currently operating 44 clinics under four brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy Phillips Fitness(R). WLFI considers co-branding ventures with nationally recognized health and fitness companies to be an essential tactic for rapid growth and nationwide expansion. This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice. DATASOURCE: Weight Loss Forever International, Inc. CONTACT: Franchising Information: Tim Murray of WLFI Company, +1-866-244-9534, or Web site: http://www.brokerelations.com/ http://www.tammyphillipsfitness.com/

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