'Eat Well' Turkey Guide Available for the Holidays Starting Nov. 3 www.EatWellGuide.org Helps Consumers Find Wholesome Meat Plus Cutting-edge Flash(TM) Movie The Meatrix encourages Consumers to Visit Eat Well Guide NEW YORK, N.Y., Oct. 28 /PRNewswire/, 2003 - To help consumers find turkeys raised sustainably without the routine use of antibiotics, as well as certified organic and heritage turkeys, the Institute for Agriculture and Trade Policy (IATP) and GRACE (Global Resource Action Center for the Environment) have launched a fully updated Eat Well Guide at http://www.eatwellguide.org/. The free, national online guide to sustainably-raised meat (launching Nov. 3) will feature turkey, just in time for consumers to find the perfect holiday bird. The turkeys are raised sustainably or organically on small, local family farms. The initial focus is on turkey, as more comprehensive information is being added about chicken, beef, pork, lamb, goat, buffalo, fish, dairy and eggs. The new Eat Well Guide provides a locally-searchable online directory of producers, grocery stores, restaurants, and mail-order outlets throughout the country. Consumers can enter their zip code and find sustainable meat products close to where they live. The Eat Well Guide is searchable by certain common claims and labels, such as "free-range," "cage-free," "pastured," etc. It helps consumers understand the meaning of these terms, as well as offering them background information about sustainable meat production. The launch of the Eat Well Guide will coincide with the distribution of The Meatrix (http://www.themeatrix.com/), a 2-minute Flash(TM) movie featuring a humorous Matrix-like scenario that puts farm animals -- Moopheus, a shadowy cow in sunglasses and trench coat, and Leo, a happy pig living on a small family farm - against the factory farm machine to protect the dream of sustainable food. The Meatrix is being distributed to a national email list as part of an email advocacy campaign that relies on people forwarding the movie to friends and colleagues, helping to spread the word about the dangers of factory farms and the importance of supporting small, local farming and a sustainable food supply. DATASOURCE: GRACE CONTACT: Diane Hatz of GRACE, +1-212-726-9161, , Ben Lilliston of IATP, +1-301-270-4787, Web site: http://www.gracelinks.org/ http://www.eatwellguide.org/test http://www.themeatrix.com/

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