'Eat Well' Turkey Guide Available for the Holidays Starting Nov. 3 www.EatWellGuide.org Helps Consumers Find Wholesome Meat Plus
2003年10月28日 - 7:00PM
PRニュース・ワイアー (英語)
'Eat Well' Turkey Guide Available for the Holidays Starting Nov. 3
www.EatWellGuide.org Helps Consumers Find Wholesome Meat Plus
Cutting-edge Flash(TM) Movie The Meatrix encourages Consumers to
Visit Eat Well Guide NEW YORK, N.Y., Oct. 28 /PRNewswire/, 2003 -
To help consumers find turkeys raised sustainably without the
routine use of antibiotics, as well as certified organic and
heritage turkeys, the Institute for Agriculture and Trade Policy
(IATP) and GRACE (Global Resource Action Center for the
Environment) have launched a fully updated Eat Well Guide at
http://www.eatwellguide.org/. The free, national online guide to
sustainably-raised meat (launching Nov. 3) will feature turkey,
just in time for consumers to find the perfect holiday bird. The
turkeys are raised sustainably or organically on small, local
family farms. The initial focus is on turkey, as more comprehensive
information is being added about chicken, beef, pork, lamb, goat,
buffalo, fish, dairy and eggs. The new Eat Well Guide provides a
locally-searchable online directory of producers, grocery stores,
restaurants, and mail-order outlets throughout the country.
Consumers can enter their zip code and find sustainable meat
products close to where they live. The Eat Well Guide is searchable
by certain common claims and labels, such as "free-range,"
"cage-free," "pastured," etc. It helps consumers understand the
meaning of these terms, as well as offering them background
information about sustainable meat production. The launch of the
Eat Well Guide will coincide with the distribution of The Meatrix
(http://www.themeatrix.com/), a 2-minute Flash(TM) movie featuring
a humorous Matrix-like scenario that puts farm animals -- Moopheus,
a shadowy cow in sunglasses and trench coat, and Leo, a happy pig
living on a small family farm - against the factory farm machine to
protect the dream of sustainable food. The Meatrix is being
distributed to a national email list as part of an email advocacy
campaign that relies on people forwarding the movie to friends and
colleagues, helping to spread the word about the dangers of factory
farms and the importance of supporting small, local farming and a
sustainable food supply. DATASOURCE: GRACE CONTACT: Diane Hatz of
GRACE, +1-212-726-9161, , Ben Lilliston of IATP, +1-301-270-4787,
Web site: http://www.gracelinks.org/
http://www.eatwellguide.org/test http://www.themeatrix.com/
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