Associated Content Adopts Thomson Reuters OpenCalais Service
2009年9月1日 - 10:00PM
PRニュース・ワイアー (英語)
Taps Semantic Web Service to Optimize Ad Placement, Streamline
Quality Content Operations and Assign the Right Story to the Right
Writer NEW YORK, Sept. 1 /PRNewswire/ -- Thomson Reuters today
announced that Associated Content
(http://www.associatedcontent.com/) has adopted the OpenCalais
service to achieve deeper classification and categorization within
its vast library of over 1.7 million pieces of content, while
improving on its abilities to connect advertisers with relevant,
quality content. (Logo:
http://www.newscom.com/cgi-bin/prnh/20090114/NY58800LOGO ) The
innovative publisher -- an open content network that enables
individuals and media companies to publish quality content on any
topic, in any format -- joins Thomson Reuters, CBS Interactive /
CNET, The Huffington Post and more in ushering in a new wave of
innovation in digital media and online publishing. In particular,
it is using OpenCalais to inform the placement of advertising
across its network in an effort to optimize the return it provides
to its partners. "With upwards of 3,000 pieces of content being
submitted to Associated Content every day, speed and scalability
are essential to our success," said Sonu Kansal, CTO of Associated
Content. "The OpenCalais service helps us automate our
classification and categorization processes, making it easy to find
the most relevant concepts and connections in our quality content
sets. This allows us to optimize the placement of advertising,
improving results for our partners while providing readers with a
more contextually relevant experience." OpenCalais helps publishers
compete. Found at OpenCalais.com, the automated tagging service is
the fastest way to enhance the value of content, incorporating open
data assets and increasing its relevance and search accessibility
on the Web. OpenCalais also makes it easy to streamline content
operations, increase user engagement, and extend distribution and
reach -- with decreased workload for writers and editors alike. In
a unique application of semantic intelligence, Associated Content
is also using OpenCalais to inform the process by which it assigns
stories to its growing pool of more than 300,000 contributors.
"OpenCalais helps us create more relevant, meaningful relationships
between our text, image, audio, video and advertising assets, but
we're also using it to help identify useful, niche assignment desk
topics both for Associated Content, as well as for our growing list
of media partners," added Kirsten Ames Kahn, VP, Content &
Community of Associated Content. OpenCalais uses natural language
processing (NLP) to "read" an article, extracting the 'who, what,
when, where and how' from the story. Breaking content down into its
basic elements makes it easier to manipulate and automates the
creation of 'recommended reading' widgets, topic hubs and
microsites. "We are pleased to welcome Associated Content as a
partner in the OpenCalais initiative, which is key to Thomson
Reuters efforts to connect the world's business-relevant content to
provide professionals everywhere with 'Intelligent Information,'"
said Thomas Tague, OpenCalais initiative lead, Thomson Reuters. "We
partner with publishers and entrepreneurs who share this goal,
offering the speed, scalability, efficiency and productivity they
need to compete." About Associated Content: Associated Content,
Inc. is an open content network. Founded by Luke Beatty and
originally funded by Tim Armstrong in 2005, the Company operates a
proprietary content publishing platform that enables individuals
and media companies to publish content on any topic, in any format.
Associated Content distributes that content to consumers through
its site, associatedcontent.com, and through its network of
partners. Learn more at http://www.associatedcontent.com/. About
the OpenCalais Initiative The OpenCalais initiative supports the
interoperability of content and advances Thomson Reuters mission to
deliver intelligent information. It offers free metadata generation
services, developer tools and an automatic connection to the Linked
Data cloud. The free OpenCalais service and open API makes it easy
to automate content operations, enhance content, increase audience
engagement and extend distribution across the content ecosystem.
Visit OpenCalais.com. About Thomson Reuters Thomson Reuters is the
world's leading source of intelligent information for businesses
and professionals. The company combines industry expertise with
innovative technology to deliver critical information to leading
decision makers in the financial, legal, tax and accounting,
scientific, healthcare and media markets, powered by the world's
most trusted news organization. With headquarters in New York and
major operations in London and Eagan, Minnesota, Thomson Reuters
employs more than 50,000 people in 93 countries. For more
information, go to ThomsonReuters.com.
http://www.newscom.com/cgi-bin/prnh/20090114/NY58800LOGO
http://photoarchive.ap.org/ DATASOURCE: Thomson Reuters CONTACT:
Krista Thomas, Thomson Reuters OpenCalais Initiative,
+1-415-202-3523, ; or Laura Goldberg, Associated Content,
+1-347-683-1859, Web Site: http://www.opencalais.com/
Copyright