Dixie Lee Chicken and Fish Restaurants Announces Major Expansion in Canada
2007年11月13日 - 10:15PM
Marketwired
DALLAS, TX , a growing master franchisor with 80 restaurants and
over 40 years of continuous operations, today announced that it
will significantly expand its presence in Canada through a
development agreement with established restaurateur Elyas
Chaudhery.
Under the development agreement, Chaudhery will open 20 Dixie
Lee Chicken & Seafood Restaurants in the Alberta and
Saskatchewan markets, with an option for 10 additional restaurants.
The first restaurant opened in Calgary August 2007 and all 20
locations will be open by 2012.
Elyas Chaudhery has more than 25 years of multi-concept
restaurant experience, including 10 rewarding years with Subway.
His successful career as a restaurateur began oversees primarily in
fine dining establishments.
Joe Murano, CEO Dixie Lee International Industries, said, "We
have long regarded Alberta and Saskatchewan as extremely important
strategic markets for Dixie Lee, so we are delighted to have Elyas
Chaudhery as our partner for this expansion. His record as a
restaurateur speaks for itself. Elyas' operations expertise and his
understanding of local restaurant marketing make him an ideal
choice for Dixie Lee and we are confident that he and his team will
help make the Dixie Lee brand a tremendous success in Alberta and
Saskatchewan."
The announcement is part of an ongoing franchise expansion
strategy by Dixie Lee, which has announced plans for franchise
openings through out Canada, United States, Middle East and
Asia.
"Dixie Lee's has a proven track record that provides an
outstanding opportunity for restaurateurs looking for a solid
volume and growth model. Our top-notch marketing and operations
teams offer a complete menu of products and support services needed
to compete successfully in today's marketplace," Murano added.
About Dixie Lee
The originating corporate entity, Dixie Lee Food Systems, Ltd.
was founded in Belleville, Ontario and has been in operation since
1964. Dixie Lee's operation expanded from being a food service
product distributor, to operating initially 8 stores, in 1979, to
more than 35 stores in Ontario by 1987. In 1988, Dixie Lee Food
Systems, Ltd., began selling franchises and has expanded to over 80
franchised outlets from coast to coast in Canada. Dixie Lee
International Industries, Inc., acquired the parent company's USA
subsidiary, Dixie Lee Food Systems (U.S.A.) Ltd. in June, 2007,
with the purpose of expanding additional franchise opportunities in
the United States and abroad. Dixie Lee International Industries,
Inc. is currently developing new franchise opportunities based upon
the proven and successful track record of the founding corporation,
which has over 80 stores/franchises throughout Canada.
www.dixieleeusa.com and www.dixieleechicken.com
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