Marketron Wins Group Contract From Bonneville
2006年5月23日 - 10:00PM
PRニュース・ワイアー (英語)
Group Renews Marketron Radio Traffic Licenses for All 25 Radio
Stations BURLINGAME, Calif., May 23 /PRNewswire/ -- Marketron
International today announced that it has won a multi-year contract
to provide traffic and billing solutions to all Bonneville radio
stations. A longtime Marketron client, Bonneville cited Marketron's
proven inventory optimization capabilities, industry leading
reporting and cost-effective application hosting/disaster recovery
services as key factors in its decision to extend its relationship.
Bonneville operates 25 radio stations. All stations will manage
their advertising inventory and billing with the Marketron Radio
Traffic software. The Marketron solution will provide integrated
Sales, Traffic and Billing applications to Bonneville's general
managers, general sales managers, account executives, traffic
directors and business managers. By storing all station advertising
data in a single system and creating electronic workflow between
departments, the Marketron system enables better decision making
and accountability. Bonneville will utilize Marketron's centralized
hosting platform, which was launched in 2000 and currently serves
more than 40 broadcast groups and 6,500 individual subscribers. It
enables station personnel to access the system from any computer
with a Web connection, ensuring that staff members who are away
from the office can still work productively. Groups seeking to
centralize traffic in hubs or a single location can do so without
having to invest in costly IT infrastructure to connect multiple
stations. "Marketron is honored to expand our partnership with
Bonneville," said Mike Jackson, CEO of Marketron International.
"Bonneville's decision to increase its investment in the Marketron
solution validates the strength of our software and services. We
are pleased to have earned Bonneville's confidence and look forward
to delivering additional revenue and business benefits to the
entire group." Marketron Radio: Connecting the Broadcast Enterprise
From proposal through traffic to billing, a station's sales and
fulfillment process requires input from many people across multiple
departments. When each department maintains separate software
systems, the entire operation suffers revenue and productivity
losses. Marketron Radio enterprise solutions integrate all
departments and business processes across a station into a single
system and database. Integration enables the sales, traffic and
business departments to more easily share information, better
optimize inventory and increase revenues. Storing sales and
inventory information in a common database allows for real-time
access to data. Corporate managers can check numbers for individual
stations or the entire group from their desktop; sales managers can
make informed approval decisions in seconds; traffic directors can
manage available inventory more effectively because they have the
most complete information. Connecting all departments
electronically also eliminates redundant data entry and associated
errors. Salespeople spend more time selling; traffic managers focus
on optimizing inventory; station revenues increase. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of sales, traffic,
finance and business intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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