Busy Parents Can Now Shop More Than 250 Stores Online and Enjoy Rewards Once Kids Are Back in School CHICAGO, Aug. 2 /PRNewswire-FirstCall/ -- As Sue Robertson sends her daughter and son off to college this fall, she anticipates spending over a thousand dollars with dozens of retailers to buy sheets, towels, clothing, dorm decor, electronics, appliances, personal care products and school supplies. All for Brittany and Tyler. But, because she can do all that shopping and spending through FreeStyle Rewards ( http://www.freestylerewards.com/ ), all those purchases will help Sue earn gift cards she can spend like cash on herself anywhere MasterCard debit cards are accepted. "With FreeStyle Rewards, I can quickly identify the retailers I wanted to shop with, especially those offering free shipping to cut down on driving and packing," Robertson noted. "When I compared shopping rewards sites, I saw I could earn the most points with FreeStyle Rewards." "Once school starts, I'll be able to think about 'me' again, redeem the points I earned through FreeStyle Rewards and do something for myself," Robertson said. "Visiting a day spa sounds nice right about now." Shopping online for back-to-school is easy through FreeStyleRewards.com - where consumers earn points just by buying what they need from their favorite retailers. The online shopping site has added a large and diverse group of new participating merchants, including Apple I-Tunes, Limited Too, Macys, Verizon Online DSL and many more, bringing the site's total to more than 250 merchants. Continuing FreeStyle Rewards merchants include American Eagle Outfitters, Crayola.com, Dell, Office Depot, JC Penney, Avon, Overstock.com, LL Bean, Cabela's, Foot Locker and Target. FreeStyle Rewards provides consumers with access to exclusive offers, discounts and other savings opportunities from participating merchants and enables them to earn points for every dollar they spend with each retailer. FreeStyle Rewards also provides consumers with expanded choice for how they reward themselves. With many other programs, consumers are required to choose a specific merchant's gift card when redeeming their points, limiting choice and flexibility. FreeStyle Rewards members may redeem their points for unlimited prepaid MasterCard debit cards, which they can spend like cash at millions of locations online and offline. The site also allows consumers to quickly and easily find special promotions such as free shipping, buy one-get one free and gift-with-purchase offers listed in specific categories. "Consumers have responded enthusiastically to the program's versatility," said Matthew Moog, President and CEO of CoolSavings, the parent company of FreeStyle Rewards. "FreeStyle Rewards makes it simple to earn rewards, and simple to redeem them because the gift cards can be used anywhere MasterCard debit cards are accepted." According to Clark Stephens, Overstock.com's affiliate program manager, "The FreeStyle Rewards program has proven to be a consistent source of loyal shoppers for Overstock.com; it tends to attract the ideal Overstock customer: the savvy shopper who wants the best values and who recognizes a great deal when she sees one." About CoolSavings CoolSavings (OTC:CSAV) (BULLETIN BOARD: CSAV) is a leading interactive marketing services company for advertisers and publishers. The Company provides superior lead generation, e-mail, coupon and loyalty programs across its extensive network of company-owned Branded Web Properties and top partner sites. The Company maximizes results using sophisticated targeting, optimization and predictive modeling capabilities. Together these services could enable leaders in the consumer packaged goods, retail and direct marketing industries to reach more than 48 million registering consumers and potentially generate more than 100 million responses in 2005, while delivering valuable content and revenue for the Company's network partners. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements under the caption "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions, or strategies. Where possible, these forward-looking statements have been identified by use of words such as "project," "target," "will," and similar expressions but such words are not the exclusive means of identifying these statements. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the Company's ability to secure financing to meet its long-term capital needs; CoolSavings' ability to secure long-term contracts with existing advertisers and Lead Generation Network partners, and attract new advertisers and Lead Generation Network partners; CoolSavings' ability to add new consumers; CoolSavings' successful introduction of new services and features, CoolSavings' ability to compete successfully against current and future competitors, CoolSavings' ability to protect its patents, trademarks and proprietary rights, CoolSavings' ability to continue to attract, assimilate and retain highly skilled personnel, general industry, economic and market conditions and growth rates, the potential for higher actual media costs, and other costs and expenses when compared to estimated costs and projections. For a discussion of these and other risks, uncertainties and factors which could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in the Company's annual report on Form 10-K for the year ended December 31, 2004, and its Quarterly Report on Form 10Q for the quarter ended March 31, 2005, both as filed with the SEC. The Company undertakes no obligation to update any of the forward- looking statements after the date of this press release to conform these statements to actual results or otherwise reflect new developments or changed circumstances, unless expressly required by applicable federal securities laws. You should not place undue reliance on any such forward-looking statements. DATASOURCE: CoolSavings CONTACT: Melissa Lederer of CoolSavings, Inc., +1-312-224-5153, , or Mary Barber of Kupper Parker Communications, +1-314-290-2013, Web site: http://www.coolsavings.com/ http://www.freestylerewards.com/

Copyright