Marketron Wins Multi-Year Contract From Entercom
2005年6月28日 - 10:30PM
PRニュース・ワイアー (英語)
Marketron Wins Multi-Year Contract From Entercom Entercom Expands
Its Business Partnership with Marketron BURLINGAME, Calif., June 28
/PRNewswire/ -- Marketron International today announced that it has
expanded its partnership with Entercom Communications Corp., one of
the nation's largest radio broadcasters. According to the
agreement, Entercom has committed more than 30 stations to
contract. A longtime Marketron client, Entercom cited Marketron's
proven inventory optimization, hosting platform and multi-station
capabilities as key factors in its decision. "Entercom is pleased
to expand our agreement with Marketron," said Steve Fisher, EVP and
CFO of Entercom. "Marketron's software and hosting platform have
played an important role in helping Entercom stations optimize
their inventory and maximize revenue. As a result, we plan to
expand use of Marketron solutions to additional Entercom stations."
"Marketron is honored to have earned Entercom's confidence and we
look forward to delivering additional revenue and business
benefits," said Gary Coats, General Manager of Marketron
International. "Entercom's decision to expand its business
partnership with Marketron is an important validation of our
software and hosting platform. We are pleased that so many leading
radio groups such as Entercom look to Marketron to manage and
safeguard their most important data." About Marketron International
Marketron International is a leading provider of broadcast
management solutions for the Radio, TV and Cable industries.
Marketron's fully integrated suite of sales, traffic, finance and
business intelligence solutions automates workflow from proposal to
billing, enabling groups to optimize inventory and increase
revenues. Today, 1,600 broadcasters in North America license
Marketron solutions. Marketron International is headquartered in
Burlingame, Calif., with five offices across North America. The
company is privately held and its investors include Darwin Group,
Internet Capital Group, Pisces Group and Rosewood Capital. For more
information, please visit http://www.marketron.com/. DATASOURCE:
Marketron International CONTACT: Lauren Carpenter of Marketron,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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