CAVE CREEK, AZ--(NewMediaWire - Oct 19, 2016) - High Performance
Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce
plans for its first U.S. production run of the High Performance
Beverage Sports Drink in its new lemon/lime flavor.
After several months of working with Allen Flavors and various
focus groups in order to perfect its new flavor, the Company
believes it has the long awaited lemon/lime product ready to be
tasted by consumers. The Company plans on manufacturing 120,000
bottles in its first lemon/lime production run. The date for
manufacturing has been slated to begin November 28, 2016.
The Company most recently met with Walmart at their corporate
office on October 05, 2016. The Company was very happy with
Walmart's reception of their sports drink. At this time, the
Company is working on meeting specific criteria presented by
Walmart that will afford the Company the best chance of success
while mitigating potential risks due to an initial lack of retail
brand awareness. The Company expects to meet its criteria over the
next several weeks and looks forward to establishing a mutually
beneficial relationship with Walmart for retail sales throughout
the U.S.
Additionally, as reported previously, High Performance Beverage
signed an exclusive License Agreement with Pro Prom Mexico for
production, marketing, distribution and sales of its High
Performance Beverage Sports Drink in Mexico, and Central &
South America.
The Company is pleased to announce that an agreement has been
finalized for the bottler in Mexico and Pro Prom is now awaiting
final Mexican government permitting from the National
Agro-Alimentary Health, Safety and Quality Service (SENASICA) and
the Federal Commission for Protection from Sanitary Risks
(COFEPRIS) in order to begin its first production run. This is the
last phase of necessary documentation and Pro Prom believes the
final permitting is imminent. Pro Prom will also be handling
distribution, marketing and sales to Walmart Mexico (WALMEX).
Toby McBride, High Performance Beverage CEO, stated, "We are
very pleased to announce our next production run and the
introduction of our latest lemon/lime flavor." He also stated, "Our
primary focus has now shifted to U.S. distribution and sales while
also meeting certain criteria for sales to Walmart. We are
cautiously optimistic with several upcoming meetings and hope to
update shareholders on our plans to have our product on east coast
and west coast retail shelves over the next several
weeks."
To purchase High Performance Sports Drink on Amazon Go to:
https://www.amazon.com/Performance-Punch-16-Ounce-Pack/dp/B014Q64HEI
About Pro Prom
ProProm Mexico with offices in Mexico City DF, Monterrey Mexico
and Guadalajara Mexico, is a 20 year old company specializing in
the deployment and marketing of new products through the aggressive
market penetration of new brands through their abilities to elevate
brands with dedication, intensity, professionalism and the overall
synergy they create when bringing a product to market. Most
notably, ProProm was instrumental with the introduction and success
of the Gatorade brand in Mexico. To date, ProProm has successfully
completed 450 projects with over 200 satisfied clients netting 30
award winning campaigns. Currently, ProProm represents 200 brands
including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect
Choice.
Pro Prom Corporate Website:
www.proprom.com
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website:
http://bev.highperformancebeverage.com
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.
