SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the successful launch of a cutting-edge interactive digital marketing campaign designed to harness the latest trends in building brand community as the Company rolls out its new Mash Culture Lab(TM) clothing line to retailers across the country. The next-generation marketing campaign, conducted in conjunction with recording industry leader EMI Music Publishing, attaches a unique digital "hang tag" to thousands of Sub-Urban's clothing products currently shipping to retailers. The hang tags contain a mini-DVD for computers, which connects customers to Sub-Urban's various online marketing initiatives. The interactive DVD's contents includes free music downloads, opportunities for additional shopping and other online links to Company sites. The campaign leverages the latest techniques in digital age marketing to build cross-brand awareness between Sub-Urban's lifestyle and fashion brands and the music and pop culture at the heart of Sub-Urban's target market. EMI is the world's largest independent music company, operating in 50-plus countries. It represents more than 1,000 artists, including The Beatles, The Rolling Stones, Nora Jones and Coldplay, and owns the rights to over one million titles. "Sub-Urban recognizes the importance of innovative and vigorous marketing programs as we continue to roll out our portfolio of exciting and popular brands. We believe this collaboration with the world's largest music company further validates the breakout potential of our Mash Culture Lab(TM) brand," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "The multi-media hang tags act as a very effective bridge between Sub-Urban's products and the worldwide community of young people our products target. Our 'mash' audience in particular is centered on music, entertainment, pop culture and the online world. Our digital marketing initiatives tie all of these together." The digital hangtags contain free musical downloads from musicians such as rock artist Hedley and urban star Chingy. Hedley has been nominated for two Junos Awards (Rock Album and New Group of the Year). The band has a certified platinum record album and has booked a nationwide tour with another popular rock artist Simple Plan. Chingy is a St. Louis hip hop artist whose breakthrough debut album, "Jackpot," went triple platinum in 2003. Sub-Urban has already begun shipping Mash Culture Lab(TM) orders bearing the new hang tags to retailers across the country, and will continue throughout the fall as it continues to fulfill retail orders. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.