Deal Marries Dictionary.com's 35 Million Monthly Users With Addictionary Features To Create Powerful User Engagement Engine PARK CITY, Utah, May 18 /PRNewswire-FirstCall/ -- SpectrumDNA (OTC Bulletin Board: SPXA) has partnered with Dictionary.com, an operating business unit of IAC, to license its award-winning Addictionary, a SaaS (software-as-a-service) user-generated dictionary that lets people create their own words and definitions. Dictionary.com, the world's leading online provider of language reference products and services, will leverage the Addictionary platform of games and widgets to capture and nurture their community's passion for words. Addictionary, including the super-popular "There Oughta Be A Word" feature, will be embedded throughout Dictionary.com and the umbrella site, Reference.com, enabling its over 35 million monthly visitors to create and discuss words, engage in word games and challenges, and transport their favorite content to their social networking profiles, all the while preserving the connection to Dictionary.com. "Word reference and wordplay are two sides of the same coin," said Jim Banister, CEO of SpectrumDNA and creator of the Addictionary. "Not only are neologisms -- new words, phrases and expressions -- engaging and entertaining, they are a serious area of linguistic study and a window into our society as the English language continues to evolve. The authoritative online destination for anyone with a question about words is Dictionary.com. So our Addictionary is a natural programming and marketing solution for the destination, as it unlocks user-creativity, increases time-on-site and generates higher engagement and more of a 'conversation' with the user community, providing premium ad revenue and sponsorship opportunities for the Reference.com family of properties. We're very excited about this pairing." The deal marks SpectrumDNA's first entree into IAC's network of sites and follows distribution deals with NBC Universal and several Comcast Networks properties. SpectrumDNA, a social media studio that creates Digital Network Applications and engines of engagement (or "Enginets") for media outlets and advertisers, is collaborating with IAC to package and sell their branded Addictionary as a one-of-a-kind, online sponsorship and viral marketing platform to attract premium brand-advertising dollars. The Dictionary.com Addictionary joins a Network which includes NBC's "The Office" Addictionary, E! Entertainment's Celebrity Addictionary, Comedy Central's Political Addictionary and FEARnet's soon-to-be launched Horror Addictionary. Addictionary recently took first prize in the Amusement Category at the 12th Annual SXSW Interactive Web Awards Ceremony. About SpectrumDNA Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social media applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc). DATASOURCE: SpectrumDNA, Inc. CONTACT: Lewis Goldberg, +1-212-896-1216, , or Anne Donohoe, +1-212-896-1261, , both of KCSA Strategic Communications, for SpectrumDNA, Inc. Web Site: http://www.spectrumdna.com/

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