IO World Media Announces that the Chicago Tribune Reports Banner Future for Digital Advertising

IO World Media (“IOWorld” or “the Company”) (OTCPK: IWDM) announces that an article published in the Chicago Tribune, “Banner future for digital advertising” helps underscore the positive trend in advertising revenue growth that the Company realized in 2011 and anticipates gaining ever larger market share in 2012 and the future.

“Once the insular domain of direct marketers and tech-savvy programmers, online advertising accounted for just a fraction of total media spending in the U.S. at the start of the new millennium. Since then, the medium has leapfrogged every traditional advertising vehicle except television, and it is closing ground fast. The sector, which includes everything from search and banner ads to commercial videos, is projected to top $31 billion this year, about one-fifth of the total $157 billion advertisers are on track to spend across all media. And double-digit growth is expected to continue, with online spending projected to reach $50 billion by 2015,” The Chicago Tribune reported.

“We have built a leading internet platform for the delivery of exceptional and unique content so that we can take advantage of the growth reported in the Tribune,” stated Thomas Bean, CEO IO World Media. “We look forward to building the staff that has experience in the industry and will allow us the opportunity to aggressively pursue these new advertising dollars.”

IO World Media, Inc. is an internet media platform that delivers streamed audio product to distinctively different audiences for the purposes of generating revenue and profits. Its three operating businesses are: 1) Radioio where IWDM streams a broad variety of different music genres to paying subscribers. The advantages here are that subscribers can receive extraordinarily high-quality fidelity music via 70+ different channels with, or without, advertising interruptions. 2) IO Business Music is the 21st century adaptation of the nearly century-old business background music found in restaurants, elevators, office building lobbies, etc. The advantage here is lower cost, far better fidelity and far greater flexibility regarding programming. 3) Radioio Live is a wholly new operation that focuses on providing the Company’s listeners with access to live and archived proprietary talent content. Bubba the Love Sponge® is the first of the Radioio Live producers of live content.

Certain statements in this release could constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Except as otherwise stated in this news announcement, IO World Media, Inc. does not undertake any obligation to publicly update or revise any forward-looking statements because of new information or future events.

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