OneScreen Integrates Google's Latest Interactive Media Ads (IMA3) Plug-In Into Audience Applications
2012年9月21日 - 12:00AM
Marketwired
Known for facilitating the connections between publishers,
advertisers, and producers, video solutions company OneScreen, Inc.
(PINKSHEETS: OSCN), announced today that it has enhanced its
platform's monetization capabilities with the integration of
Google's latest Interactive Media Ads (IMA3) SDK. As one of the
first companies in the industry to be approved by Google to utilize
their new plug-in, OneScreen will provide publishers with even more
access to video monetization solutions through Google's DoubleClick
and AdSense products, as well as exclusive new and advanced video
ad formats and features. By combining this advertising with
OneScreen's extensive library of content, publishers can now
provide their audience with more content while generating real
revenue.
"We are excited to partner with OneScreen to provide publishers
a wide array of video monetization products and services across all
screens and platforms," said Rany Ng, Group Product Manager for
Google video monetization. "OneScreen's integration of the Google
IMA3 SDK for Flash gives online publishers access to advanced
features such as ad rules for DFP Video, new monetization options
through AdSense for video and the DoubleClick Ad Exchange, and
engaging formats like TrueView video ads. The combination of our
IMA3 SDK with OneScreen's strength in distribution -- particularly
in connected TVs -- will enable our clients to grow their video
business across all devices."
The proliferation of platforms has made it a paramount necessity
for publishers to utilize interactive video formats and quality
advertisers to engage audiences and maintain growth.
"Audiences are more fragmented than ever before," comments CEO
Atul Patel. "Our partnership with Google and the integration of
IMA3 will provide publishers with one more solution for solving
fragmentation, utilizing Google's innovations for greater
monetization options, improved ad experience controls, and more
engaging ad formats."
OneScreen's initial integration includes Flash-based
advertising, but will quickly expand to include HTML5, Android, and
iOS platforms. The IMA3 SDK features available through the
OneScreen platform include:
- Full use of Google's large network of trusted online video
advertisers in the AdSense platform and integration into
DoubleClick for Publishers for directly sold campaigns.
- Ability to set rules for ad duration, number of ads played per
video, cue point behavior, and content-specific rules.
- Exclusive access to new ad formats and features in development
by Google, such as TrueView Instream Video Ads, standard linear and
non-linear in-stream ads, and interactive in-stream expanding
ads.
OneScreen's integration of the IMA3 SDK joins a host of proven
video monetization solutions available through the OneScreen
platform for large and small media companies alike. To get started
with IMA3 and OneScreen, contact sales@onescreen.com or (855)
ONESCREEN, and speak to your DoubleClick or AdSense
representative.
To learn more about IMA3 SDK, visit Google here.
About OneScreen, Inc.
OneScreen is a digital video solutions partner to producers and
aggregators, publishers and networks, and advertisers and agencies.
Our innovative and comprehensive technology products and services
enable these diverse businesses to build and streamline their
connections with each other. Together with its ecosystem, OneScreen
gives people more access to watch content where, when, and how they
want.
OneScreen, Inc., is a member of IAB, MPA, ThinkLA, and is an
Inc. 500|5000 company, ranking #622 of the fastest growing private
companies. For more information, please visit
http://www.onescreen.com.
About DoubleClick for Publishers Platform
Partners
DoubleClick platform partners have developed solutions and
services compatible with the new DFP via various integration points
such as the DFP API, Data Transfer, and various SDK's. They are
currently supporting live publishers on the new DFP and ready to
support new and upgraded publishers on the platform.
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Contact: Elizabeth Fairchild Marketing Manager (949)
525-4973 Email Contact
OneScreen (CE) (USOTC:OSCN)
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OneScreen (CE) (USOTC:OSCN)
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