BOCA RATON, Fla., July 11, 2011 /PRNewswire/ -- Two-time Grammy
nominated singer/songwriter Justin
Bieber and PhoneGuard, Inc., formerly known as Options Media
Group Holdings, Inc., (OTCQB: OPMG) (PINKSHEETS: OPMG)
today announced the launch of a campaign dedicated to encouraging
responsible texting, through the use of PhoneGuard's acclaimed
Drive Safe™ software application, which disables the texting,
emailing and keyboard functions of a mobile phone while in a
vehicle moving faster than 10 miles per hour. Justin and PhoneGuard
(www.PhoneGuard.com) are working closely with the Remember Alex
Brown Foundation, organized by the family of teenager Alex Brown who tragically lost her life because
of texting and driving. A multi-platform campaign will be rolled
out over the next several weeks that will include a wide range of
content, including PSA videos by Justin and the family of
Alex Brown.
According to the United States Department of Transportation,
more than 1,000 people die each year within the U.S. due to texting
while driving. Working with PhoneGuard on this important initiative
reinforces Justin's long-standing commitment to increasing public
awareness of texting while driving, while at the same time
providing financial support for charities such as the Remember Alex
Brown Foundation.
"As a 17-year-old driver, I am aware of the countless
distractions that we teenagers face on the road, and texting is one
that is preventable," said Justin. "There are too many young
people, like Alex Brown, whom we've
lost because of texting while driving, and it is my hope that,
through this partnership with PhoneGuard, we will raise awareness
of this issue and create safer conditions for everyone on the
road."
PhoneGuard's revolutionary Drive Safe™ anti-texting while
driving software application suite disables the texting, emailing
and keyboard functions of a mobile phone in a vehicle that is in
motion.
By using GPS to track speed and coordinates, the Don't Text
Don't Drive Mobile Application automatically turns off certain
functionalities of the driver's mobile phone when the phone is in a
moving vehicle. Thus, the user will no longer be able to text,
email, surf the web or instant message while driving. When the car
is stopped for more than five seconds, however, the phone will
automatically allow texting and other data functions to resume. Any
missed text messages will be waiting for the user. Once the user
starts driving again, the software will automatically block these
activities again. Drive Safe™ is part of a larger application suite
that features additional safety components such as a phone locator,
speed parameter function and phone information wipe, in the case of
a stolen phone.
"With more than 600,000 accidents and 448,000 injuries each year
related to distracted driving, it's clearly time to bring this
issue to the forefront," said PhoneGuard CEO Scott Frohman. "We're very much looking forward
to working with Justin Bieber on
this initiative because he is able to connect with less
experienced, new drivers and educate them about responsible texting
and the Drive Safe™ application. Justin has played a key role in
developing the program and his extraordinary reach will make him
instrumental in promoting it. A tremendous amount of work has gone
on behind the scenes since mid-May, and today is the beginning of
the rollout that will include promotional videos, commercials,
splash pages and websites featuring Justin, in addition to a few
secret promotions that will be unveiled over the coming weeks,
which we believe will be extremely inspiring and viewed by
millions."
Echoing Frohman's sentiments, Chairman of the Board Keith St.
Clair said, "We have been very impressed by the commitment of
Justin and his team in helping develop this awareness and marketing
program. It is quite clear to us that preventing injury and death
due to distracted driving is very important to Justin, as is his
desire to raise funds for charities that support this cause."
For more information regarding PhoneGuard's Drive Safe™
anti-texting while driving software application suite, as well as
Justin Bieber's joint campaign,
visit www.PhoneGuard.com.
About PhoneGuard, Inc.
PhoneGuard, Inc., formerly known as Options Media Group
Holdings, Inc., is a leading provider of mobile applications
software. The Company's flagship product, the Drive Safe™
anti-texting while driving software application suite, is a
next-generation software suite with the most robust set of features
and functions available today. The software product, which is
easily downloadable to mobile phones, allows for global positioning
satellite tracking of the mobile device in order to calculate the
rate of speed of travel. Above certain predetermined speeds,
the Drive Safe Software will lock the keyboard and prevent the user
from emailing, surfing the web or texting. While Drive Safe
Software is designed to prevent texting while driving, it also
offers parents and employers the ability to monitor the driving
habits of mobile phone users in order to prevent speeding. More
information on PhoneGuard is at www.PhoneGuard.com.
Safe Harbor Statement
This press release contains forward-looking statements
including: Justin Bieber and
PhoneGuard partnering this summer on a series of promotions
focusing on Drive Safe. Forward-looking statements can be
identified by words such as "anticipates," "intends," "plans,"
"seeks," "believes," "estimates," "expects" and similar references
to future periods. Forward-looking statements are based on our
current expectations and assumptions regarding our business, the
economy and other future conditions. Because forward-looking
statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are
difficult to predict. Our actual results may differ materially from
those contemplated by the forward-looking statements. We caution
you therefore against relying on any of these forward-looking
statements. They are neither statements of historical fact nor
guarantees or assurances of future performance. Important factors
that could cause actual results to differ materially from those in
the forward-looking statements include unanticipated changes to the
working relationship between Justin
Bieber and PhoneGuard.
Further information on Options Media's risk factors is contained
in its filings with the Securities and Exchange Commission
including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement
made by Options Media in this press release speaks only as of the
date on which it is made. Factors or events that could cause actual
results to differ may emerge from time to time, and it is not
possible to predict all of them. The Company undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or
otherwise, except as may be required by law.
SOURCE PhoneGuard, Inc.
